Specialist social media agency, Yomego, has launched its ‘social media reputation’ (SMR) tool, that gives brands insight and actionable analysis into its reputation across the most influential social media channels.

Yomego’s SMR service - www.mysocialmediareputation.com - tracks what’s being said about a brand, and by whom, across 29,000 social media channels, measuring data including the number of people exposed to messages about the brand and the level of positive or negative sentiment.

But the real differentiator of the SMR service is that a team of SMR specialists analyse this data, providing insight and practical recommendations to boost reach and improve a brand’s reputation. It will even provide live alerts if a reputation score takes a sudden dip, and highlight its source.

This analysis can be used to track a brand’s reputation; to analyse the impact of particular campaigns (online or offline) or product launches; or to provide an early warning system of a potential issue that will effect the brand’s reputation both online and offline.

Clients of Yomego’s SMR service can log in at any time to see real-time, meaningful statistics on a brand’s social media performance, including: reach; ‘satisfaction’ (ie how ‘satisfied’ consumers are with the brand); noise level; details of influential authors (including demographic information); the most common keywords associated with the brand; country; and mentions by platform (Twitter, Facebook, YouTube, blogs etc ). It also measures the social media reputation against that of a brand’s nearest competitors, so the brand can track its performance against market conditions.

Regular insight and analysis of performance; and recommended actions for the brand to take appear on the customer dashboard alongside the live data.

Steve Richards, MD of Yomego, says: “The problem with most social media measurement tools is that they swamp you with data, but don’t give you any sort of insight into what that data means. We’ve developed the SMR service to help brands get some control back of their reputation online, and also to alert them to any unexpected activity that they may need to act on, quickly.”

For more information, see www.mysocialmediareputation.com.

Published on: 12:02PM on 16th July 2010