Web analytics provider gains recognition for data collection methods of two metrics: Unique Browsers and Page Impressions

Bordeaux, 20th July 2010 – AT Internet, a leading International web, mobile and social media analytics company announces its 2-star ABCe accreditation for its web analytics product Analyzer NX.

ABCe provides independent auditing and certification of a wide range of digital media including the accreditation of software, systems and solutions. Owned by the media industry in the UK & Ireland, ABCe independently verifies and reports on media performance, providing standardisation of metrics across print, events, digital and evolving platforms.

There are two levels of accreditation issued by ABCe. The first, ‘1-star’ is an associate subscriber scheme which encourages suppliers to the digital industry to support industry-agreed standards. The second, ‘2-star’ accreditation level is gained once the member company has successfully delivered auditable data [for a client] completing an ABCe audit to industry agreed standards and publishing an ABCe audit certificate.

“We are delighted to have gained a further endorsement for the AT Internet technology. Data quality is one of our core values and being accredited by ABCe helps us to prove just how seriously we take it.” said Nicolas Babin, Chief Operating Officer at AT Internet.

Richard Foan, MD ABCe comments “As an industry-owned organisation, ABCe’s primary role is to facilitate the development of industry wide best practices and to ensure the compliance of suppliers to those standards. ABCe welcomes the commitment of its member companies in adopting industry-agreed best practice for the benefit of their own organisations as well as the industry as a whole. We are delighted that AT Internet has joined our ever growing list of accredited suppliers.”

Press contact
Claire Thatcher on behalf of AT Internet UK
Phone: +44 7956 315 725
Email: claire.thatcher@atinternet.com

Published on: 10:53AM on 20th July 2010