More than two thirds of e-commerce companies (68 per cent) are uncertain if they are effectively using data collected from their websites to more successfully recruit customers and maintain loyalty, according to the latest research by SLI Systems*.

Despite using tools and tactics including advanced on-site search (favoured by 88 per cent), web analytics (favoured by 87 per cent) and email marketing (favoured by 81 per cent), almost half of the businesses surveyed (45 per cent) are missing the opportunity to further improve the user experience – as they don’t integrate all of the elements.

In order to help companies operating online improve on-site search and understand how to integrate the data into other elements of its marketing, SLI Systems has developed a whitepaper entitled On-site search best practice: revolutionising the way people buy online. This includes an overview of available technologies and what they do, along with examples of what companies are already doing to help drive their online engagement and conversion.

“There is huge untapped potential within site search functionality, and having a clear strategy for search that includes how you plan to use and integrate the data it produces with the rest of your marketing effort makes a real difference,” said Shaun Ryan, CEO at SLI Systems. “In today’s highly competitive selling environment, online retailers can capture more sales and conversions – and have more meaningful engagements with customers – when they make the most of their site search through better ‘searchandising’ and other techniques, and by using site search data in SEO, paid search, and other marketing initiatives.”

To receive a copy of the on-site search whitepaper, visit http://www.sli-systems.com/improving-the-way-people-buy-online-uk.php.

NOTES TO EDITORS

* The survey was conducted online by Zoomerang on behalf of SLI Systems. The poll, which gathered feedback from 569 e-commerce business managers and executives, was conducted across the fourth quarter 2009.

About SLI Systems
SLI Systems is the developer of learning-based search and navigation technology for corporate Internet sites, e-commerce destinations and consumer Internet portals that Searches, Learns and Improves the user experience. SLI Systems’ hosted site search and automated SEO (http://www.sli-systems.com/site_champion.php) solutions empower businesses to enhance customer satisfaction while increasing sales, reducing costs and yielding valuable customer information. Unlike traditional search software, SLI Systems’ patented technology continuously “learns” from the behaviour of visitors over time to deliver more relevant results. SLI Systems is a privately held company, with offices in Silicon Valley, London, and Christchurch, New Zealand. For more information, visit www.sli-systems.com, or see the company’s blog at http://blog.sli-systems.com/.

Published on: 11:03PM on 20th July 2010