BT’s retail specialist e-commerce division, BT Fresca, announced today that it has launched the website and international e-commerce platform for the UK’s newest online fashion retailer, digdeep ( BT Fresca will also provide digdeep with online marketing services.

digdeep, which launched on 30 March 2010, chose the FrescaCommerce Platform to host its new streetwear clothing brand for men which takes its inspiration from sporting legends and famous sporting moments. The online fashion retailer’s website combines sophisticated functionality with ease of use, while featuring striking photography. Iconic brand ambassadors include England world cup goalkeeper Joe Hart, and ECB cricketer of the year, Graeme Swann. The site features digdeep’s collection of t-shirts, sweats, jeans, jackets, active wear and accessories, all sold exclusively from the BT Fresca hosted website.

BT Fresca managing director, Sarah Hughes, said: “We are delighted to partner with digdeep in its journey to become a leading online fashion retailer. Playing a major part in the launch of this new site and helping to develop the brand is testament to the expertise and skill of our designers. We look forward to working with digdeep on the next stages of its development, as it introduces social media and mobile applications.”

John Postlethwaite, digdeep’s founder, said: “Our website will effectively be our only point of sale and hence it’s a critical investment for us. It is clear that BT Fresca has dug deep to deliver a site with the proven stability that we require. Our company philosophy has the ethos of giving 100 percent running all the way through from our website, product development to distribution. Everything about our business shows that we try to dig a little deeper to provide our customers with the added value that they deserve.”

Another key attribute with BT Fresca’s platform is that it allows customers to register and enjoy a personalised shopping experience. BT Fresca also provides e-mail marketing and for digdeep and will shortly be launching iPhone and Facebook applications to show its clothing and accessories catalogue.

Published on: 3:33PM on 23rd July 2010