Firm Announces International Expansion of Industry’s Largest Customer Conference

LONDON (30 July, 2010) – ExactTarget, a global provider of email marketing and interactive marketing solutions, announced today that Elizabeth Bailey Weil from Twitter will keynote the inaugural Connections UK in London 5 October.

Weil, who leads business initiatives and marketing for Twitter’s commerce products, will kick off the day-long event, which will feature more than 15 breakout sessions ranging from marketing best practices and case studies to building multichannel interactive marketing campaigns with email, social media, mobile marketing and custom Web applications.

Connections UK is the first international extension of ExactTarget Connections conference in the United States. More than 2,000 marketers are expected to attend Connections 2010 in the U.S. 14 – 16 September featuring keynote presentations by Sir Richard Branson and Twitter Chief Operating Officer Dick Costolo.

“Elizabeth has been instrumental in bringing to market new technologies to help businesses monetise their presence on Twitter,” said Tim Kopp Chief Marketing Officer at ExactTarget. “Her experience and dynamic personality are a perfect addition to the line-up of speakers at our first European conference for email marketers and interactive marketers.”

Weil is one of nearly 20 leading industry experts scheduled to speak at the conference, which will feature five unique educational tracks and industry-specific sessions. More than 300 European marketers are expected to attend.

“Connections UK will provide marketers the insight, inspiration and innovations to fuel the conversation with customers and deliver results in the ever-changing interactive marketing landscape,” said Nigel Arthur, Managing Director of ExactTarget UK.

Registration for Connections UK is £145 and includes admittance to all sessions and events. Marketers can learn more about the conference and register to attend the event at www.Connections2010.co.uk.

About ExactTarget
ExactTarget is a leading global provider of on-demand email and one-to-one marketing solutions. The company’s software as a service technology provides organisations a single platform to connect with customers via email, SMS text messaging, voice messaging, social media and landing pages. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget’s software powers permission-based multi-channel communications for thousands of organisations around the world including Expedia.com, Aurora Fashions, Papa John’s, Sun Microsystems, Value Retail, World Society for Protection of Animals and Gulf Air. For more information, visit www.exacttarget.co.uk.

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Media Contacts:
Tom Flisher / Sean Fleming (Octopus PR for ExactTarget) – 08453 700 655 or thomas@octopuscomms.net / sean@octopuscomms.net
Mitch Frazier (ExactTarget) – 00 1 317 275 5034 or mfrazier@ExactTarget.com

Published on: 11:49AM on 30th July 2010