Ryman has redeveloped its website (www.ryman.co.uk) following a major investment in a new eCommerce infrastructure. The web design was undertaken by digital agency Essence (www.essence.co.uk) with all technical development of the eCommerce platform and back office integration handled by e-inbusiness (www.e-inbusiness.co.uk)

The redesign is the result of a review of Ryman’s user interface, identifying the need for a multichannel offering which responded to the eCommerce division’s commercial requirements. The updated homepage balances an improved promotional area incorporating both B2C and B2B promotions, local store visibility, product catalogue navigation, further online promotion and existing customer services. Primary navigation now includes both 'products' and 'services' to further promote the growing business and consumer services offered by Ryman.

Essence’s design was crafted to accommodate future integration and multichannel developments. The new site also provides Ryman with extensive content management functionality and enables sophisticated pricing control.

Andy Harding, director of account sales and e-commerce at Ryman, commented "The site is undoubtedly a massive improvement on our previous web presence and delivers a step change in both user experience and in technical flexibility and resilience. We are already seeing significant performance improvements, particularly in overall website conversion, in the first few days post go-live"

Matt Isaacs, founding partner of Essence, commented "The Ryman redesign was a classic multi-channel retailer challenge with the added complexity of very different brand objectives in different regions of the UK and the need to serve both B2C and B2B customers. We are delighted that the end product has delivered to Ryman's requirements and is already showing performance benefits."

Dated 05/08/10

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About Essence:

Essence is an award winning digital agency based in London and delivering work for clients across Europe and beyond. With clients such as Google, Expedia and eBay, Essence delivers media, creative and technical solutions to leaders in the digital space. In 2009, the agency was announced as eConsultancy’s Most Innovative Digital Agency (http://www.essence.co.uk/news/p/item/essence-awarded-most-innovative-digital-agency) and in 2010 it was crowned Media Agency of the Year at the NMA Effectiveness Awards (www.nmaawards.co.uk ). The agency won the highly coveted Revolution Special Award for Innovation in April 2010 and in May, Essence featured in the top 20 in Europe’s Fastest Growing Larger Digital Media Companies at the Media Momentum Awards 2010 (www.essence.co.uk/news/p/item/essence-makes-media-momentum-top-20).

For more information please go to: www.essence.co.uk

About e-inbusiness:

Founded in 1999, e-inbusiness is one of London’s leading, award winning, eCommerce and online marketing agencies which designs and builds great eCommerce websites that enable major B2B and B2C retailers to sell MORE online.

By understanding our clients’ brands we work in partnership with each client to develop highly successful online strategies to gain long-term customer value. As experts in online marketing and eCommerce, we help clients to drive vital traffic to their sites, stimulate increased conversion and average order value and provide secure and scalable technology to enable clients to grow their business.

e-inbusiness has developed over 100 eCommerce sites with high profile clients including:, Dreams, New Look, Rohan, The Conran Shop, HSS Hire, Slaters, Farrow & Ball and Nationwide Autocentre.

For more information: www.e-inbusiness.co.uk

Published on: 10:10AM on 5th August 2010