The pay-per-click bid management technology market will grow by 14% in 2010 as search marketing continues to become more competitive and more complex, according to a report published this week by Econsultancy.

The SEMPO State of Search Engine Marketing Report, published by Econsultancy earlier this year, valued the North American search marketing industry at $14.6 billion for 2009, and predicted growth of 14% in 2010 to a figure of $16.6 billion.

According to the PPC Bid Management Technology Buyer's Guide 2010, the US and UK markets for bid management technology specifically will grow in line with the overall search marketing sector.

Jake Hird, Econsultancy’s Senior Research Analyst, said: “As budgets have become more significant and the stakes have become higher, the number of advertisers paying for bid management and related search marketing technology has increased accordingly.

“With the search market continuing to grow in both value and volume of searches carried out by consumers, there is more demand for technology to establish, manage and optimize paid search campaigns.”

The buyer’s guide is aimed at those who are investigating the US and UK markets for paid search bid management technology.

About this report

The report contains profiles of 18 leading vendors, a detailed analysis of market trends and guidance about how to select the right technology. The guide also looks at the pros and cons of using a third party bid management tool.

Headline market trends include:

-) Advertisers turn to technology to improve campaign performance and measurement
-) Vendors adapt to keep pace with search engine evolution
-) Social media set to become the new PPC battleground
-) Marketers focus on multichannel integration and attribution

Areas addressed in this guide include:

-) Looking at the PPC marketplace and where and how bid management fits in
-) The different types of management systems to help you decide which will best suit your needs
-) Pricing models and other potential costs involved with bid management
-) Considerations to make when choosing a technology provider
-) Tackling strategic and tactical issues related to bid management
-) Profiles of the leading technology providers

Which vendors are featured in the buyer’s guide?

Acquisio, ChannelAdvisor, Clickable, ClickEquations, Coremetrics, DART Search (DoubleClick), DC Storm, Efficient Frontier, Kenshoo, Marin Software, Quant (greenlight), SearchCenter (Omniture), SearchIgnite, Search Laboratory, SearchForce, TradeDoubler, Unica, VCCP.

Report URL:

Journalists and bloggers: Please contact Econsultancy for more information about this report.

Media contacts:

Jake Hird, Senior Research Analyst, Econsultancy
(e: jake.hird AT t: + 44 (0) 207 269 1467)

Linus Gregoriadis, Research Director, Econsultancy
(e: linus.gregoriadis AT t: + 44 (0) 207 269 1465)

About Econsultancy

Econsultancy is a digital publishing and training group that is used by more than 200,000 internet professionals every month.

The company publishes practical and time-saving research to help marketers make better decisions about the digital environment, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.

Econsultancy has offices in New York and London, and hosts more than 100 events every year in the US and UK. Many of the world's most famous brands use Econsultancy to educate and train their staff.

Call us to find out more on +44 (0)20 7269 1450 (London) or +1 212 699 3626 (New York). You can also contact us online.

Published on: 3:26PM on 5th August 2010