London, UK – Specialist digital marketing agency I Spy have selected SearchIgnite, a provider of search optimisation and media attribution technology, as their preferred supplier for search management and cross channel attribution solutions.

I Spy, the Uptimisation agency, is one of the UK’s leading providers of integrated search and digital marketing solutions. In order to identify a preferred partner, I Spy conducted a rigorous pitch process that included a variety of top technology vendors.

Nick Jones, Managing Director of I Spy explains, “There are obvious synergies between I Spy and SearchIgnite as advanced, forward thinking businesses that are constantly looking for ways to stay one step ahead of the competition. With increased client demand for digital services and some key business wins it is essential for I Spy to have a preferred technology partnership agreement in place. We believe that this agreement with SearchIgnite will add significant commercial and practical value that will un-doubtedly continue to improve ROI for our clients.”

I Spy, who’s client list includes Radisson Edwardian Hotels, Vauxhall, Waterstone’s, Avon and Jobsite will take advantage of SearchIgnite’s market leading search management technology and advanced cross channel attribution solutions, to grow their clients businesses. Applying SearchIgnite technology will give their clients improved ROI and access to insights in search and attribution across all digital channels.

James Yancey, Managing Director of SearchIgnite EMEA added, “We are excited to be working with I Spy, as a preferred supplier, who have a great reputation as leaders in their market. This enhanced relationship with SearchIgnite means we can further help, and assist, their growth and leadership position in search and digital marketing.”

About SearchIgnite
SearchIgnite is the leading provider of search optimisation and digital media attribution solutions that help major marketers achieve their search marketing goals quicker and spend their advertising budgets smarter. The company's media management technology offers an advanced suite of tools to manage, optimise and report on paid search campaigns in one central dashboard, as well as gather insights into the relationship between media channels including PPC, SEO and display.

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About I Spy
Launched in 2005 I Spy is a specialist digital marketing agency delivering integrated natural search (SEO), paid search, social media marketing and conversion optimisation. I Spy is at the forefront of the next generation of search marketing, driving its evolution through “Uptimisation” – I Spy’s bespoke ROI-driven digital marketing programmes, which are based on analysis and insight from an integrated approach that is proven to outperform traditional approaches to optimisation. I Spy is a founding member of the IPA’s search body and a member of the Internet Advertising Bureau.

Recently, I Spy were also one of a handful of UK agencies that have been awarded with all of the following Google AdWords, Google Analytics Consultant (GAAC) and a Website Optimiser Consultant (WOAC) qualification.

Andy Betts

Nick Jones
I Spy

Published on: 6:21PM on 5th August 2010