CRM-based email marketing tool enables content sharing via social networks

Digital marketing technology specialist, E-Village ( has added new social media capabilities to its CRM-focused email marketing platform, Clang ( In addition to the existing web and SMS capabilities, Clang version 1.2.3 integrates links to Facebook and Twitter to make it easy for email recipients to share content with their friends and followers.

The new features in Clang version 1.2.3 include an automatically generated screenshot for Facebook and a shortened URL for Twitter. Campaign statistics will show the effectiveness of the email newsletter by clearly presenting what recipients have shared through social media, how many have done so and whose followers and/or friends have clicked through to that specific piece of content.

Rogier van der Veen, UK business development manager for Clang explains: “Far from competing, email marketing and social media work hand-in-hand. Therefore, the new version of Clang encourages recipients of emails to share the content via Facebook and Twitter. Digital marketers can be confident that, using a single application, they are harnessing a powerful combination of digital channels and maximising the exposure to their message and brand.”

Clang has been developed around the principle that CRM (Customer Relationship Management) lies at the heart of email marketing. It enables organisations to communicate with their customers on a one-to-one basis in order to develop a personalised relationship. A key focus is event-driven marketing, which sees Clang acquire and use permission-based, lifecycle information to automatically generate messages with timely, relevant and personalised material.


About E-Village and Clang:
E-Village ( was founded in 1999 in The Netherlands to provide digital marketing technology, with a key focus on email marketing. Today it continues to focus on developing sophisticated technology that enables organisations to build and maintain strong relationships with their customers. Its believes that Customer Relationship Management (CRM), lies at the heart of email marketing, and has built its flagship tool, Clang, around this principle.

Clang combines state of the art email marketing, content design, CRM, campaign management and powerful analytics software in an all-in-one, easy-to-use application. The unique platform contains a variety of innovative functionalities and features, the unique combination of which answers the needs of today’s e-marketer.

Current Clang customers (direct and via partners) include: B2B travel company, BCD Travel; BP; GM Worldwide; KLM (B2B programme); Kuoni; Shell; and The Phone House.

For more information, please contact:
Kate Alexander
t: +44 (0)20 8543 8481
m: +44 (0)7788 584413

Published on: 2:30PM on 11th August 2010