The Online property group behind Primelocation.com and Findaproperty.com plans to gain deeper customer insights and boost response rates with leading SaaS marketing suite for email and cross-channel campaign management

London, UK 10 August 2010 – Responsys, a leading global provider of on-demand email and cross-channel marketing solutions, today announced that The Digital Property Group (TDPG), the company behind online property brands Primelocation.com, Globrix.com and FindaProperty.com, has selected Responsys to drive response rates and deliver a more personalised experience to millions of customers.

TDPG will use Responsys Interact Suite®, the industry’s leading on-demand marketing application suite, to target and tailor marketing messages based on profiles, behavioural data, preferences and interests so that it can gain a deeper understanding of its customer base and how they interact with its online brands. Responsys Interact Suite will pinpoint all the variables that impact campaign effectiveness so that TDPG can automatically deliver highly individualised offers at precisely the right moments in the customer lifecycle to maximise response rates. This will enable the team at TDPG to be more efficient in their campaign management, increase agility and return on investment from marketing initiatives.

Nick Young, Head of Commercial Data at TDPG, said, “We were much more limited with our previous provider. It meant that we were unable to deliver the targeted marketing messages needed to reach a diverse and broad customer base. As part of an ongoing commitment to improving the customer experience, we believe that Responsys will enable us to deliver more tailored and relevant campaigns, resulting in higher responses and lower unsubscribe rates.”

Simon Robinson, Marketing and Alliances Director EMEA, Responsys, said, “TDPG’s brands are some of the most well known and visited online destinations, so driving traffic and response rates from email and cross-channel marketing is critical to the success of their business. We are delighted that TDPG has turned to Responsys for their email and cross-channel marketing solutions.”

About Responsys
Responsys helps the best companies in the world execute highly effective marketing campaigns across key interactive channels – email / mobile / social / web. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys’ Cross-Channel Lifecycle Marketing model, its top-ranked on-demand application suite, and award-winning services deliver the highest ROI and fastest time-to-value of any marketing solution available today. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys is trusted by world-class brands such as: Avis Europe, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands' End, LEGO, Men's Wearhouse, PayPal, Southwest Airlines, StubHub, and UnitedHealthcare. For more information, visit www.responsys.com.

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Published on: 6:59PM on 23rd August 2010