Setup in 1999, Receptional Ltd have been a Google AdWords qualified company since Google launched the first certification program back on January 1st 2006, with Receptional being one of the first online marketing companies in the UK to be awarded the badge of "Google Adwords Professional Company". Having managed a vast array of client accounts including household names from sectors that include Gambling, Travel, Pharmaceuticals, Retail, Banking and Finance to name but a few, has enabled the company to grow from strength-to-strength over the past 11 years.

Receptional are now pleased to announce their new partner status, following changes to the Google AdWords certification program. Google announced back in late-April their intention to roll-out a new Google Certified Partner program that focuses on AdWords, with the aim of this program being to improve its relationship with and the training available to the vast number of SEM Agencies that manage AdWords accounts.

This new certification program will effectively replace the Google Advertising Professionals program with the grace period for transition between the programs set to expire in October 2010. According to Penny Price, Google’s Vice President, Global Agency Development, the new program gives ad agencies: “More up-to-date, comprehensive, strategy-focused training and certification on the latest tools and best practices for managing AdWords accounts.” These welcome changes to the program are being fully embraced by Receptional as they allow for the more effective management of client accounts through staff training and development.

The new certification program extends on the Google Analytics Individual qualification, launched in 2009, and includes both an Adwords Fundamental and three Advanced exams, passes for two of which are required for an account manager to gain ‘Associated Qualified Individuals’ status. The three advanced exams relate to Advanced AdWords Issues, the Google Display Network (including YouTube), and an exam for Adwords Reporting and Analysis. All of Receptional’s pay per click employees are currently in the process of studying for these exams with two team members holding ‘Associated Qualified Individuals’ status at present.

Receptional.com caters for the growing number of companies who wish to realise the potential of their websites. The internet marketing company offers a portfolio of services to maximise and monitor web site traffic and has an enviable reputation for the management of paid and unpaid search for its clients. Receptional are an Adwords Qualified Company, Overture Accredited SEM and a Microsoft AdExcellence Member. If you would like information on PPC management or for a Free PPC Health check from Receptional’s PPC team, visit www.receptional.com for further information or contact sales@receptional.com.

Receptional Ltd
Upper Floors, 7 Station Square
Flitwick
Bedfordshire
UK
MK45 1DP
Telephone: 01525 715520.

Published on: 9:00AM on 24th August 2010