Summer of style sees major lifestyle brands kick off affiliate marketing campaigns

LinkShare, a leading affiliate network, today announces a series of high-profile customer wins that add to its thriving retail and lifestyle arms. Sixty advertisers have joined the LinkShare network since January 2010. Recently launched programs include cashmere clothing company Brora, designer clothing destinations Ted Baker and START London and high-street favourites, Miss Selfridge, Puma and Burton. Home and furniture retailer OKA also joins the LinkShare portfolio, alongside country house hotel specialist Hand Picked Hotels.

The success of affiliate marketing techniques over the last year has created a strong foundation for brands looking to improve audience engagement and increase their marketing campaign’s return on investment. The growing LinkShare network of publishers presents additional opportunities for advertisers to increase brand awareness and revenues. With consumers now accustomed to using the internet to research planned purchases and look for vouchers and value-add deals, a well-designed affiliate campaign can drive increased brand awareness, complement offline campaigns and help increase individual sales (for example by offering money off multiple product purchases; shipping discounts over a certain value; or free gifts for particular purchases).

Commenting on the relationship with LinkShare, Alistair Watts, Ecommerce Manager at Hand Picked Hotels said: “In the first three months of working with LinkShare, we have achieved placement on over 150 websites, enabling our brand and promotions to be put in front of a much larger audience than we could achieve independently. Working with LinkShare has thus created a new revenue stream that we would otherwise not have been able to tap into.”

Liane Dietrich, MD of LinkShare UK said of the new wins: “The last six months has been an exciting period for us as a business and we are looking forward to delivering effective tailored campaigns for each of our new customers. Our strong heritage in retail and lifestyle enables us to build the right strategy and tactics to align to each brand’s goals, with clear measurement to demonstrate return on investment at every stage. A successful marketing campaign needs to achieve bottom line sales increase at its very roots and one of the benefits of affiliate marketing is its accountability and its direct, measurable results on consumer behaviour.”

Press Contact

Chloe Wilkinson
Hotwire PR
020 7608 2500

Published on: 1:50PM on 24th August 2010