Criteo, the global leader in scalable personalised retargeting, today announced that its client Boden, one of the world’s leading fashion retailers, was named winner of ClickZ’s Connected Marketing Award – ‘Best Use of Display Advertising’ for its personalised retargeting campaign implemented by Criteo. The ClickZ Connected Marketing Awards recognise brands and organisations that have embraced innovation and creativity to connect with their audiences - and drive results.

Criteo’s personalised retargeting solution enabled Boden to successfully and efficiently re-engage with visitors who had previously visited the Boden website. The innovative Criteo solution delivers highly personalised interactive display banners on a pay-per-click (PPC) business model - driving conversions and ROI similar to that of search. What differentiates Criteo's personalised retargeting solution is that each display ad is personalised per user on-the-fly and acts as an interactive ‘mini-boutique’ of the most relevant previously viewed and recommended products.

"This (Criteo's retargeting solution) takes retargeting to a new level of creative accomplishment. (Criteo) enhances the navigation experience of retargeted display ads," explained one ClickZ Award judge.

Key figures that demonstrate the results from Boden’s Criteo retargeting campaign include:

• 9 percent conversion rate — more than triple the industry average
• Nearly 250,000 clicks generated, during 10-month period, driving visitors directly to Boden’s product purchase pages to complete abandoned transactions.
• Cost-of-sale under five percent — less than 1/3 of the industry average

“Boden has always been committed to providing its customers with an unparalleled shopping experience by engaging in user-driven marketing, and this award validates that mission,” said Oliver Elliott, online acquisition manager at Boden. “We selected Criteo as our retargeting partner because the company’s sophisticated technology produces real, substantial results for us, while delivering highly relevant interactive ads for our customers, tailored specifically to their preferences.”

“We are honoured to be the enablers of Boden's award winning campaign. The nature of online retail requires that companies seek out innovative solutions to engage online consumers,” said JB Rudelle, CEO and co-founder of Criteo. “At Criteo, we are committed to delivering personalised retargeted ads that drive tremendous incremental revenues for our clients and to provide a relevant and helpful shopping experience for their customers off-site. This award demonstrates Boden’s ability to deliver not only quality products, but a quality user experience. We congratulate Boden on their ClickZ Connected Marketing Award win.”

Published on: 3:36PM on 24th August 2010