New Addition Increases International Footprint and Brings Efficient Frontier’s Spend Under Management To More Than $1 Billion

Sunnyvale, Calif. – August 23, 2010 – Efficient Frontier, a leading global performance marketing company, today announced a relationship with one of Japan’s premier advertising agencies, CyberAgent. Under the agreement, CyberAgent will use Efficient Frontier’s technology platform along with their account services to deliver successful digital marketing campaigns for their clients. This addition brings Efficient Frontier’s current spend under management to more than $1 billion globally.

“We are pleased to announce our strategic relationship with CyberAgent, a true leader in the Japanese market,” said David Karnstedt, President and CEO of Efficient Frontier. “This is a great addition to our roster of global agency partners. Our technology helps leading agencies like CyberAgent better optimize their clients’ digital marketing campaigns.”

CyperAgent joins Efficient Frontier’s current global agency partners, including and RPA in the U.S., Essence Media in the UK, and Downstream in Australia. Agency partners leverage Efficient Frontier’s scalable platform and unparalleled experience in delivering industry-leading performance.

Efficient Frontier’s proprietary technology enables partners to get a higher ROI for their digital advertising spend. The Efficient Frontier platform uses sophisticated predictive modeling and simulations that enable superior bid optimization across digital marketing channels. The platform also provides specialized and scalable automation to manage clients’ accounts at the portfolio level and an easy-to-use, customizable dashboard with advanced reporting and analytics capabilities. Since 2002, Efficient Frontier has managed more performance marketing campaigns than any other company in the world.

“The Japanese market is unique, and we needed someone with a global presence to work with on behalf of our clients,” said Yaseo Okamoto, Director at CyberAgent. “Efficient Frontier’s solution does just that and we look forward to working with them to maximize returns on behalf of our clients.”

About Efficient Frontier
Efficient Frontier is a worldwide leader in performance marketing solutions for both advertisers and agencies. Founded in 2002, Efficient Frontier pioneered the application of modern portfolio theory to SEM and today combines its core predictive modeling algorithms and bidding technology with comprehensive strategic and tactical value-added services to manage more than $1 billion in annual search spend globally. The largest and most sophisticated advertisers and agencies partner with Efficient Frontier to achieve and sustain optimal campaign performance and growth in highly complex and competitive search marketplaces. The company is headquartered in Sunnyvale, California, with offices in New York, the United Kingdom, France, Germany, and India, and technology licensing partnerships in Japan, Hong Kong and Australia. Efficient Frontier is a privately held company with funding from Redpoint Ventures and Cambrian Ventures. For more information, please visit and subscribe to the Efficient Frontier blog at

Published on: 6:12PM on 25th August 2010