Enriched Mobile Travel Technology’s platform increases mobile-enabled portfolio to more than 2,000 hotels worldwide.

Utell® Hotels & Resorts has again teamed with Dublin’s Mobile Travel Technologies Limited (MTT) to expand Utell Mobile, located at mobile.utell.com, increasing the mobile site’s offering from 150 to 2,000 hotels. The mobile site has also been enhanced to improve the user interface for several smartphones, including iPhone, BlackBerry and Android, while still remaining accessible for traditional Web-enabled mobile phones.

The enhancements come on the heels of Deloitte’s 2010 survey, which showed ten percent of respondents had used a hotel application on a Web-enabled smartphone to book a room, access a loyalty program account, view/modify/cancel a reservation, pay a bill, check-in or check-out. Utell Mobile’s enhancements take into consideration this growth in mobile travel booking by allowing users to generalize searches and view descriptive content more easily, according to Ric Leutwyler, president of Utell Hotels & Resorts.

“Utell was one of the first hotel companies to offer a mobile booking application as early as 2007 by leveraging MTT’s robust technology,” said Leutwyler. “With proven joint experience in the space, we’re responding again to growing market demand for mobile booking from increasingly savvy leisure travelers. Utell member hotels tap us to sell their hotels worldwide, and mobile is now an integral component of that equation, in both the shopping and buying stages.”

Utell Mobile offers consistent branding with Utell.com, and allows users to search by city, country and state, using Pegasus technology. Users can also utilize the “find a hotel” flow when seeking a specific hotel and book via their mobile device. Utell Mobile utilizes MTT’s mobile travel technology platform m2bed, ensuring a flawless user experience when using a mobile device.

“Our long history with Utell and Pegasus has helped drive the acceptance of mobile booking we’re seeing today,” said Gerry Samuels, founder and executive director of Mobile Travel Technologies. “This enhancement to Utell Mobile allows us to introduce mobile booking as a tool to thousands of hotels that may not otherwise have the resources to enter, much less compete, in the mobile space, which has become a well established distribution channel.”

About Utell® Hotels & Resorts
Utell Hotels & Resorts, part of Pegasus Solutions Inc, is the world’s leading hotel representation service providing a specialized range of powerful sales, marketing and distribution solutions for hotels and travel distributors. Utell is chosen by more than 9,000 independent hotels and small groups in nearly 150 countries, and comprises an extensive and diverse international portfolio that includes luxury, boutique, value, business and resort properties for both business and leisure travelers. Utell offers an unrivaled combination of 80 years’ experience representing hotels by delivering first class business generating solutions. These include preferred travel agent and online partnership agreements, a range of worldwide marketing programs, leading edge Internet booking engine solutions, comprehensive business intelligence reporting capabilities and award-winning hotel Web site marketing. Utell’s products and services are used by thousands of travel agencies, travel providers and businesses worldwide, including major global TMC’s (travel management companies), corporations, online distributors and consortia groups. Visit www.utell.com for more information.

Published on: 10:00AM on 9th September 2010