Shaun Leane, UK Jewellery Designer of the Year for the fourth year running, has appointed Make It Rain, the search and social specialist as its SEO agency to support the launch of the celebrity jeweller’s first e-commerce store.

The London-based designer is well known in celebrity circles for his catwalk collaborations with Alexander McQueen and creating bespoke jewellery pieces for Sarah Jessica Parker and Daphne Guinness which have graced the pages of Tatler, Vanity Fair and The recent launch of is part of the brand’s web strategy to bring a new range of fine Shaun Leane jewellery to discerning consumers around the world.

Make It Rain landed the SEO account for both and following a competitive pitch process. Make It Rain’s expertise in developing online strategy for premium and luxury brands won the brief to build the brand online beyond bespoke commissions, reach a wider audience and to improve the efficiency of its web campaigns through SEO.

Shaun Leane, UK Jewellery Designer of the Year 2010 comments:

“The opening of our online shop represents a great opportunity for our brand as we look to grow our audience, but it’s absolutely critical that we maintain the reputation we’ve earned offline for high-craftsmanship and premium pieces in the online world.

Our SEO strategy has to deliver results sensitively for our business and brand and we believe Make It Rain is the most specialised agency at working with high end brands to deliver this on our behalf.”

Justin Hayward, Managing Director at Make It Rain comments:

“Shaun Leane is a talented designer with a niche following of high-net worth clientele. Our expertise in working with premium brands means that the SEO strategy we adopt will ensure the brand maintains its integrity online whilst delivering access to new audiences and new customers.”

Published on: 10:05AM on 9th September 2010