Fashion lovers rejoice, as luxury British fashion house L.K.Bennett has expanded it’s retail channels to include an innovative mobile commerce app, developed by Portaltech, the award winning eCommerce and mCommerce consultancy.

The mobile app, built on Portaltech’s QuickLive mCommerce platform, will showcase L.K.Bennett’s current collection of shoes, womenswear & accessories, using an intuitive and easy to use navigation structure. Quick category grid browsing and large zoomable product images, enable customers to search and flick through products easily and quickly. Favourite products can be shared with friends and family via e-mail or Facebook, or can be saved into a Wishlist for later purchasing. A PDF ‘Look Book’ let’s customers see outfits from the company’s latest campaign.

Rachel Wilkinson, Head of Brand & Retail at Portaltech says: “We recently conducted some research that told us that customer’s key priorities when shopping via mobile are ‘convenience’ and ‘security’. The app has been developed with this in mind. It’s so easy to use and the images are large enough that you can see the products clearly. Most importantly, we developed a quick and secure checkout that allows customers to purchase via their phone and the option to purchase via PayPal’s mobile express checkout, means that customers don’t even need to get their cards out.”

The mobile app will also links to Google Maps to provide customers with a map and directions to the nearest L.K.Bennett store. Customers can also search by location or postcode and find stores opening hours, or call stores direct from the app.

Kate Smyth, Director of eCommerce for L.K.Bennett adds: “We could see that a significant number of our customers were already browsing and purchasing via their mobile browsers and in particular via their iPhones. We hope that this app will enable L.K.Bennett to provide additional 24/7 browsing and a shopping channel for customers at a time that is convenient to their lifestyle. We are really excited about the opportunity this provides for us to engage with our customers through another channel. ”

The ‘L.K.Bennett Fashion‘ app will launch in September and will be the first retailer mCommerce app to feature PayPal’s Mobile Express Checkout.

To organise a demonstration of Portaltech’s QuickLive mobile commerce platform, contact:
Rachel Wilkinson, Head of Brand & Retail:
T: 0207 981 0023

Published on: 7:00AM on 13th September 2010