Underpinning a renewed agreement with Nissan Europe to implement an ongoing programme of activity throughout FY10, digital and direct agency, Tullo Marshall Warren (TMW) has announced an expansion of its cross market European presence and the restructure of its senior team in Paris, France. Further openings are planned in the coming months in Russia and Germany.

The restructure formalises the specialist relationship that TMW, part of the Creston Group of companies, has with Nissan Europe. TMW has worked with Nissan Europe since the end of 2006 and its sister brand Infiniti since 2008. The opening of the Paris office is not only strategically important to add further servicing capability to current and prospective clients, but also to work more closely with Nissan Europe whose offices are also in Paris.

The newly agreed programme will see TMW work on the launch of a series of new additions to the Nissan range including the new Nissan Micra, the Nissan Leaf (the first electric vehicle to be introduced to the range) and the major new addition to Nissan’s core crossover range, Juke. In addition, TMW will continue the roll-out of the central eCRM programme across all 23 markets in total, including key markets: France, Spain, Germany, Italy, Russia and UK.

To support the new schedule of work TMW’s Nissan Europe senior team, which consist of Benn Haitsma, Nissan Europe Business Director and Julie Roberts, Head of Automotive (which spans Nissan and Infiniti) will be at the Paris office on a regular basis to ensure the seamless delivery of work.

Benn, says: “In today’s challenging market clients are increasingly seeking marketing partners who fully understand their business needs and are able to act as an extension of their team. The decision to open the new office stems from TMW’s desire to foster closer relationships with the client and the interagency group, throughout what is an intense year of programme and model launch activity. We are excited about expanding our capability on the Nissan Europe account as part of our commitment to be an integral part of the Nissan CRM team, and will continue to investigate the set up of operations in other key markets across Europe to support this ambition.”

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About TMW
TMW, founded in 1987 by Paul Tullo, Richard Marshall and Chris Warren, is one of the largest digital and direct marketing agencies within the UK and Europe. It offers clients a full range of services from strategy and planning through to creation, implementation, measurement and evaluation. With specialised departments including insighttmw (database management and analytics), publishingtmw (customer magazines and online content), activationtmw (experiential, retail and promotional marketing), tmwdigitalhealth (healthcare marketing) and Planning & Intelligence, it is able to offer sophisticated solutions to clients’ marketing communications needs. The agency works with some of the most respected brands in the UK and globally, including Nissan Europe, Unilever, T-Mobile, Diageo, RAF and Dubai Holdings.

In 2006, TMW joined Creston plc, the FTSE-listed insight and communications group, comprised of eleven agencies, which have been grouped into three divisions: Insight, Communications and Health. The Communications division is jointly led by Chris Warren, CEO of TMW and Richard K. Warren, Joint CEO of Delaney Lund Knox Warren and also includes EMO, The Real Adventure and Nelson Bostock Communications. For more information visit www.tmw.co.uk and www.creston.com

Media contacts:
Lorna Webley at Loudmouth PR. Tel: 01494 472226
Susan Perolls at Loudmouth PR. Tel: 0207 981 9858

Published on: 12:31PM on 9th September 2010