SearchIgnite joins industry-wide campaign to help enable an integrated approach to digital marketing

London, 14th September, 2010– SearchIgnite, a leading provider of digital optimisation services, has become an official partner of JUMP, taking place in London on 13th October 2010 to help make joined up online and offline marketing and PR a reality, and drive better return on marketing investment across the industry.

The conference is the first of its kind in the UK, and will play host to experts and practitioners from across different marketing disciplines including advertising, PR, social media and direct mail, to discuss how an integrated approach to marketing can deliver better results for organisations.

JUMP is hosted by Econsultancy, online publisher of advice and insight on digital marketing with 90,000 members. To add further weight to the JUMP agenda, Econsultancy is bringing together the UK’s leading marketing trade associations at the event including the Direct Marketing Association (DMA), Institute of Practitioners in Advertising (IPA), Institute of Promotional Marketing (IPM), Incorporate Society of British Advertisers (ISBA), Mobile Marketing Association (MMA), Public Relations Consultants Association (PRCA) and the Marketing Society.

SearchIgnite is a global technology platform for managing, tracking, and optimising all forms of digital media. With 500+ clients, SearchIgnite drives £5 billion in revenue each year for marketers such as American Express, LBi, Digitas, GroupM and Aegis.

Around 60 speakers and over 1,000 senior marketing professionals attending JUMP will discuss a range of issues, from strategy and implementation to measurement and best practice. The conference will also feature practical examples of the best multi-discipline campaigns and strategies, to provide marketers with a greater inspiration and insight into how joined up marketing can drive better campaign effectiveness.

Ashley Friedlein, CEO of Econsultancy said: “Having SearchIgnite on board adds further credibility to te JUMP event. The broad support of respected membership associations from across the marketing industry means we will be able to truly debate how joined up marketing can make a difference to the organisations we all provide services to.”

James Yancey, MD of SearchIgnite EMEA said: “JUMP is fostering the type of industry dialogue that is key to our technology in looking at cross channel data and behavior. We’re excited to have Econsultancy pull together marketers from so many different backgrounds into a single event. Members of the team will be available throughout the event to talk about client requirements, recent cases studies and exciting advancements in our technology"”

About SearchIgnite

SearchIgnite is the leading provider of search optimisation and digital media attribution solutions that help major marketers achieve their search marketing goals quicker and spend their advertising budgets smarter. The company's media management technology offers an advanced suite of tools to manage, optimise and report on paid search campaigns in one central dashboard, as well as gather (and action on) insights into the relationship between media channels including PPC, SEO, Social and Display.

For more information on our work and advanced technology then please visit us at JUMP or contact us in advance at;

abetts@searchignite.com

or follow us on Twitter

http://twitter.com/searchignite

www.searchignite.com

The JUMP event takes place on 13th October 2010 at Old Billingsgate, London. The standard registration fee is £895. Over 700 delegates have already registered for the conference to hear from speakers including the FT, Argos, Heineken, O2, first direct and John Lewis.

More information can be found at http://cometojump.com, by email (info@cometojump.com) or via the @cometojump Twitter account.

Published on: 10:29AM on 15th September 2010