Wednesday, September 8 2010:
Global luxury fashion brand Jaeger ( has today unveiled its redesigned virtual flagship store. With a site created by long-term digital partner Design UK (, the relaunch marks a new milestone in Jaeger’s long-term growth strategy to extend the brand’s reach internationally.

The site provides a uniquely engaging and interactive user experience which caters to specific audiences for each of its collections, including that of its much-anticipated ‘Boutique by Jaeger’ (

Belinda Earl, Jaeger’s Group Chief Executive comments: “The Internet is an increasingly important business tool for Jaeger, as customer and media interest in our brand continues to be very high, and our visitor numbers and sales continue to increase beyond expectation. We have a very loyal customer base that shops on our website because they enjoy the brand experience. We make our entire flagship store collection available online and the new site provides an even more dynamic and efficient global service.”

Jaeger has worked with Design UK to push the boundaries of e-commerce design, engagement and technology culminating in a site that:

• provides a more usable and customer-friendly offering to overseas consumers who can opt to see prices in Euros and Dollars and offers a far greater range of currency and delivery options to the 29 countries it ships to including Europe, USA and Australia

• has challenged the traditional formulaic product display structure and delivered a page layout to best suit the specific garment or accessory, showing product to its best advantage.

• uses Design UK’s LavaSuite e-commerce platform to enable rich merchandising with increased design flexibility, removing the constraints of common e-commerce platforms. This has created a more personalised site including tighter integration with Jaeger’s operational and fulfillment systems, allowing for future developments.

Leigh Whitney, Managing Director at Design UK adds: “The relaunch of Jaeger’s site takes the brand to a whole new level. It’s moving from being just a successful e-commerce site to a leader in its field, setting a new pace to which other retailers will aspire. We combined best practise expertise gained through our work with several top 50 retailers, with our knowledge of the Jaeger customer and brand to create a site that’s ultimately more engaging than its peers. We look forward to working with Jaeger to develop this.”

For further information, please contact:
Lorna Hughes, Spark Communications
+44 (0)20 7436 0420

Notes to Editors

About Jaeger (

Established in 1884, Jaeger is a global luxury British fashion brand, renowned for designing contemporary, innovative and stylish womenswear, menswear, accessories and homewear. Jaeger has 44 freestanding shops and is sold in premium department stores nationwide including Harrods, Selfridges, Harvey Nichols, Fenwick, House of Fraser and John Lewis. Internationally, Jaeger is sold in Asia, Australia, Europe, the Middle East and North & South America. Jaeger Online is the brand's second largest flagship store: Jaeger London was first presented at London Fashion Week in February 2008, to great critical acclaim, and will show this season on 21st September 2010 at Somerset House. Boutique by Jaeger, the dazzling new collection for the fashion-fervent young girl, is now available in selected Jaeger stores and online at

About Design UK (
Design UK is a digital agency that specialises in website design and usability. For over 14 years we have been creating engaging websites that work harder for B2B and B2C clients including Jaeger, Hobbs, New Look, Speedo, Galt Toys, Rail Europe, Virgin Media Business and BBC. We focus on understanding the emotional and the rational needs of an end user to create the most engaging online environment for greater return on investment, improved customer loyalty, higher conversion and increased brand awareness.

About LavaSuite (
LavaSuite is an integrated software platform that empowers marketing departments to manage their entire online presence. Used by major UK organisations, it combines effortless content management with a powerful e-commerce platform that offers a rich merchandising environment to optimise conversion. Also incorporating email marketing, customer tracking and analytics, it lets marketers easily run their entire site and online customer relationship via a single tool which is extremely intuitive and easy to use.

Published on: 2:49PM on 15th September 2010