Velocity Partners, the B2B marketing agency, today published their new eBook, "The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention".

The free eBook is a call to action for B2B marketers stuck in the old 'interruption-based' model, showing:

-- Why marketing is the new engine of every B2B company
-- Why the job is now all about the sales pipeline
-- How the new digital marketing mindset has changed everything
-- The five imperatives for every B2B marketer
-- The six B2B Staples that marketers need to master today

The piece is a direct, irreverent look at the challenges and opportunities faced by B2B marketers in a landscape totally transformed by the Internet and the new B2B purchase journey.

To download it, visit:

http://www.velocitypartners.co.uk/2010/09/20/b2b-marketing-manifesto-ebook/

-------

About Velocity

Velocity helps B2B companies develop compelling stories, then drive those stories into the market through content marketing and largely (but not exclusively) digital campaigns.

Visit us at www.velocitypartners.co.uk

Published on: 1:54PM on 21st September 2010