***Marks Industry’s First Platform Providing Optimization and Attribution Across Search, Display, and Facebook***

Efficient Frontier, a leading global performance marketing company, today announced its new Facebook advertising offering as well as the integration of its technology platform with the Facebook® Ads API. This new offering will allow marketers to optimize Facebook in a unified platform that also includes search and display ads. Cross channel optimization of this kind is an industry first and provides marketers and agencies with a true holistic view of their online marketing campaigns.

“We’ve been working with Efficient Frontier using their platform to manage multiple channels including both search and Facebook with great success,” said Dan Rosensweig, CEO of Chegg, Inc. “Back to school season is a key time for Chegg and Efficient Frontier helped optimize our Facebook channel and was instrumental in building a successful marketing campaign this year.”

The new integration of Facebook’s APIs into Efficient Frontier’s platform helps marketers succeed by delivering automated optimization while removing much of the complexity from campaign management and reporting. The platform simplifies the creation of successful Facebook campaigns by allowing marketers to create thousands of ads in seconds. It also allows marketers to more easily target ads to new audiences using Facebook’s segmentation including interest, likes, age, gender, and geography.

Efficient Frontier’s proprietary technology enables marketers to get a higher ROI for their digital advertising spend. The Efficient Frontier platform uses sophisticated predictive modeling and simulations that enable superior bid optimization across digital marketing channels. The platform also provides specialized and scalable automation to manage clients’ accounts at the portfolio level and an easy-to-use, customizable dashboard with advanced reporting and analytics capabilities. Since 2002, Efficient Frontier has managed more performance marketing campaigns than any other company in the world.

“While other players in the market may now provide Facebook advertising to their clients, they are not truly optimizing across the other channels to improve performance in search, display and Facebook,” said David Karnstedt, CEO of Efficient Frontier. “Our platform provides this integration – and at scale which is an industry first. We are excited to help marketers like Chegg fully realize the potential of their online marketing campaigns.”


About Efficient Frontier

Efficient Frontier is a leader in online performance marketing managing search marketing, display and social media campaigns for advertisers and agencies around the world. Efficient Frontier currently manages more than $1 billion in annual marketing spend on behalf of their clients globally. Founded in 2002, Efficient Frontier pioneered the application of modern portfolio theory for search engine marketing and today combines its core predictive modeling algorithms and bidding technology with comprehensive strategic and tactical value-added services. The largest and most sophisticated advertisers and agencies partner with Efficient Frontier to achieve and sustain optimal campaign performance and growth in highly complex and competitive marketplaces. The company is headquartered in Sunnyvale, California, with offices in New York, the United Kingdom, France, Germany, and India, and technology licensing partnerships in Japan, Hong Kong and Australia. Efficient Frontier is a privately held company with funding from Redpoint Ventures and Cambrian Ventures. For more information, please visit www.efrontier.com and subscribe to the Efficient Frontier blog at blog.efrontier.com.

Published on: 12:28PM on 27th September 2010