LONDON, 4 October 2010: The Association of Online Publishers (AOP) welcomes a new Board Member: Centaur Media Plc. Centaur’s major brands include Marketing Week, New Media Age, Pitch – a newly launched online interactive marketplace for marketers and agencies, Money Marketing, The Lawyer, Creative Review, The Engineer, Homebuilding & Renovating and Perfect Information.

Additionally, the AOP has also increased its Associate Members by 50% since it became independent in January 2010. The new members who have signed up this year include: ADTECH, Atex, CACI, Catalysts, Ooyala, SkimLinks, smartclip, Thoughtworks, Viadeo, Vibrant and 24/7 Real Media.

AOP Board, Associate and Affiliate members, now totalling 75, represent over 1,500 trusted publications and brands, which are producers of original, branded, premium and quality content for the B2B and consumer market across a broad range of newspaper and magazine publishing, TV and radio broadcasting and pure online media.

Commenting on the new Board and Associate members this year, AOP Director Lee Baker said, "We are pleased to welcome Centaur and the new associate members to AOP. It is central to the profile of our association that we represent a comprehensive range of businesses in the B2B and consumer digital publishing arena. Through the changes we have been driving forward at the association to play a bigger role in the digital content industry, we demand quality suppliers who can bring new technologies, services and value to our publisher members. These new associates will enable all our members to share experience, enrich peer knowledge and innovate throughout our network."

The AOP Digital Publishing Summit is hosting its annual, one-day, flagship event with the theme “Building World Class Digital Media Businesses” to be held at Westminster Bridge Park Plaza on 15 October 2010.

- ends –
Further information from:
Lee Baker, Director of AOP – 020 7400 7568 /
Lorette Nettar, PR, AOP – 07968 521 684 :

Editor’s Notes

• AOP Members listed here:
• Membership criteria:
• The AOP became an independent membership organisation 1 January 2010. Previously a subsidiary of PPA, the AOP was originally formed in 2002.

About AOP

The UK Association of Online Publishers (AOP) is the industry body representing online publishing companies that create original, branded, quality content. AOP champions the interests of companies from newspaper and magazine publishing, TV and radio broadcasting, and pure online media. The AOP raises awareness, and addresses concerns relating to all areas of online publishing to industry and Government; covering topics such as paid-for-content, online subscription models, data protection, copyright, content management, new technologies and audience measurement. AOP publishes original research including the annual Census now in its seventh year. It also hosts forums, conferences and events, where members can debate issues, meet peers and network.

The AOP hosts two annual flagship industry events, the AOP Digital Publishing Awards, held in June, and the AOP Digital Publishing Summit scheduled for 15 October 2010 at Westminster Bridge Park Plaza.

AOP Members include AN Media, Bauer Consumer Media, BBC, BBC Worldwide, BSkyB, CBS Interactive, Centaur, Channel 4 New Media, Condé Nast Digital, Economist Group, Financial Times, Future Publishing, Global Radio, Guardian Media Group, Haymarket Media Group, Incisive Media, Independent Print Limited, IPC Media, ITV, The National Magazine Company, News International Ltd, PPA, Reed Business Information, Telegraph Media Group Ltd, Thomson Reuters, Trader Media, Trinity Mirror, TSL Education

New AOP Board Member 2010

Centaur – One of the UK’s leading specialist and business publishing information companies. It serves a dozen specialist vertical markets with a portfolio of magazines, online products and events. Centaur’s vision is to be the market leader in each of its served market communities; achieving this by means of a media-neutral strategy based on community focus, quality content and continuous innovation.

New AOP Associate Members in 2010

ADTECH - Helios IQ, is ADTECH’s flagship product, an integrated ad serving platform - recently upgraded to include features for mobile devices and video ads; enabling web publishers to manage, serve and evaluate virtually any kind of online advertising campaigns. Helios IQ allows its customers to enhance efficiency, reliability and ROI in their online advertising businesses. Globally, ADTECH AG, founded in 1998, works with customers in more than 25 countries.

Atex - With more than 1,000 customers, Atex technologies power some of the most prestigious, high performing, and award-winning media companies around the world. Atex’s systems manage the end-to-end workflow for all advertising, subscriptions, print and digital content management operations. Atex is committed to helping media companies build revenues and reduce costs through products that are increasingly personalised, localised, collaborative, contextually relevant, and available on demand.

CACI - As market leaders in customer and market insight for over 20 years, CACI has an expert understanding of customer behaviour across multiple channels, from which stores/branches they visit, to how they use the website. CACI combines market-leading analytical expertise with specialist understanding of how customers engage with channels. This enables its clients to deliver integrated communications that deliver real value.

Catalysts – Originally founded in 1989, the business is a specialist systems integrator working primarily with commercial and corporate publishers designing, building, servicing and supporting on- and off-line publications and other information systems. Catalysts provides a range of products and services offering an “end-to-end” solution for digital publishing across the intranet/internet and on CD-ROM or DVD media.

Ooyala – The leader in online video technology, analytics and monetisation. Its comprehensive online video platform gives content owners the deep insights that drive increased viewer engagement and revenue from video. Ooyala serves hundreds of global media companies and marketers including Telegraph Media Group, Fremantle Media, Johnson & Johnson, Vans, Endemol, Vice Magazine, Glam Media and Electronic Arts.

Skimlinks – a world-leading innovator of content monetisation for online publishers; it was launched in December 2008 with the aim of helping publishers monetise their content seamlessly and easily. By aggregating and automating the process of creating affiliate links in content, Skimlinks is transforming affiliate marketing into a ubiquitous and mainstream revenue model for a wide diversity of publishers. Skimlinks helps thousands of websites worldwide focus on creating quality content while earning commissions from over 10,000 merchants across 22 affiliate networks. Current clients include Hachette Filipacchi Media US,, and Future Publishing UK. Skimlinks is experiencing substantial growth, with revenue increasing by 402% year-on-year from May 09 – May 10. Skimlinks have just launched their new product, SkimWords, which creates links from unambiguous product references in editorial and user generated content.

smartclip – Europe's largest digital video network brings together advertisers and publishers to deliver effective and impactful advertising campaigns to the right audiences. smartclip standardises the many forms of digital video advertising for easy publisher usage and connects relevant advertisers to premium websites, while offering bespoke ad formats for different multi-screen options, from smart phones to TV screens.

Thoughtworks Inc – A global IT consultancy providing Agile-based systems development, consulting, and transformation services to Global 1000 companies. It has pioneered many of the most advanced and successful Agile methods of software development and best practices used in the industry today. At its core, ThoughtWorks helps its clients maximise investment and performance across a portfolio of complex, business-critical applications, while reducing time and risk. Its products division, ThoughtWorks Studios, offers tools to manage the entire Agile development lifecycle through its Adaptive ALM solution™, comprised of Mingle®, Go® and Twist®. ThoughtWorks employs 1,500 professionals to serve clients from offices in Australia, Brazil, Canada, China, Germany, India, the United Kingdom and the United States.

Viadeo – The social network for business founded in France, the company has offices in London, Madrid, Barcelona and Milan and currently employs 200 people. The Viadeo Group offers network development solutions and business opportunities at both local and global level over 30 milllion professional people. The group is active in the Asian market through in China and in India.

Vibrant – A world leader in contextual technology aligning billions of words across the internet with relevant video, information, tools and advertising. With over 4,500 premium publishers, reaching more than 170 million unique users per month (comScore, August 2010), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to recirculate users through their website. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant’s rapid growth has been recognised by the Inc 500 and Deloitte Fast 50 lists, and in the UK: Media Momentum 2006, 2007 and 2008 and Sunday Times Tech Track in 2004 and 2005.

24/7 Real Media – a WPP company since 2007, is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. With an award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialised websites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region.
In March 2010, 24/7 Real Media launched Open AdStream® 10, an upgrade to its ad management platform for the targeting and delivery of multi-channel digital advertising.

Published on: 3:43PM on 4th October 2010