ITV plc has signed up to UserZoom, the market leader in remote un-moderated user experience research software as it looks to continuously improve its customer experience across its online and on demand TV platforms.

UserZoom is a international software company specialising in online user experience research. They offer an on-demand web based application which empowers User Experience and Marketing professionals to manage and conduct sophisticated online research. They have factored 9 years worth of research experience and listened to their global clients needs while developing the solution which combines several methodologies into a ‘All in One UX Tool’.

“Usability is one of the key focuses for our research team” said Suzanne Lugthart, Head of Online and VOD Research & Insight at ITV plc. “UserZoom is already proving to be a versatile part of our usability research toolkit, complementing the other research we are doing, both in online and TV platform development. It will allow us the flexibility to increase the range of testing we do and turn projects around really fast. UserZoom is a feature rich and sophisticated product and the support they offer is second to none.”

Arthur Moan, UK Country Manager for UserZoom says, “Having ITV come on board is a huge compliment to our existing and growing client base. They are innovative in their approach to online and mature on user experience which they place at the heart of their online and on demand offerings. ITV are well armed to conduct numerous and ongoing research with their audience with the addition of UserZoom in their toolkit and we look forward to working with them and supporting them for many years to come.”

Contact:

Arthur Moan
Country Manager / UK & Ireland

UserZoom
Zooming in on the user experience

[web] http://www.userzoom.com
[phone] + 44 (0) 1565 759 890
[email] amoan@userzoom.com

Published on: 1:00PM on 5th October 2010