Comparethemarket.com, the insurance price comparison website, has appointed Steak to handle its natural search account with immediate effect, following a three-way pitch. The incumbent agency was Tamar.

Mark Attwell, Associate Director, eCommerce of comparethemarket.com says, “We work with specialists in different areas of our business, and were attracted to Steak’s transparent approach and proven track record in delivering results quickly.”

Ollie Bishop, CEO and co-founder of Steak adds, “We’re excited to be working with comparethemarket.com, an iconic brand with great recognition through their comparethemeerkat.com marketing campaign. With high awareness in this marketplace already, we will be taking their brand further by optimising their site to work better within the SEO arena, ensuring a steady flow of new visitors to their website.”

comparethemarket.com was launched in 2006 as a motor insurance comparison site, offering customers a wide range of competitively priced insurance quotes instantly online, from over 400 insurance prices. It is now the most recognised insurance price comparison website in the UK.

As well as insurance, comparethemarket.com also offers comparisons on credit cards, loans, current accounts and savings accounts.

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For further information, please contact:
Jocelyn Bull, Marketing Director, Steak: contact.pr@steakdigital.co.uk - 020 7420 3500
Lorette Nettar, PR, Steak: contact.pr@steakdigital.co.uk – 07968 521 684

About Steak Ltd:
Steak’s purpose is to drive digital response. We use a full range of digital strategies and tactics, including search marketing, online advertising, and creative design to get results for our clients. Our search-inspired approach means we bring the intelligence of search marketing to all communications, both online and offline. Steak’s clients include Virgin Holidays, Debenhams, Swiftcover and DSGi the specialist retailing group for UK brands Currys, Dixons.co.uk and PC World. Steak is a previous winner of the coveted Media Agency of the Year Award at the Interactive Marketing and Advertising Awards and has offices in London, New York and Melbourne. www.steakdigital.co.uk

Published on: 4:45PM on 5th October 2010