Work for Unilever and Auto Trader continues to win international acclaim

SapientNitro has taken two OMMA awards and been selected as the Favourite Website Awards’ (FWA) ‘Mobile of the Day’ for its recent iPhone application for Auto Trader as well as claiming an IAB International MIXX award for its Share Happy vending machine for Unilever. These are the latest in a series of award successes including topping New Media Age’s Top 100 Interactive Agency rankings for the fourth successive year and winning a WebAward for VisitBritain.com.

The OMMA Awards for Online Advertising Creativity honour agencies that have demonstrated outstanding strategic and creative excellence for a brand. SapientNitro’s Auto Trader iPhone application won two OMMA awards: ‘Mobile Marketing: App as Advertising’ as well as the ‘Best in Show’ for the Online Advertising Creativity category. In addition, the application has also gained the prestigious ‘Mobile of the Day’ spot as awarded by the FWA. This recognition is given to those organisations that showcase future thinking, use cutting edge technology and inspirational ideas to lead the way for future generations.

The Auto Trader iPhone application met all given criteria for both awards, using image recognition technology to read car numbers plates and enabling users to quickly search for vital vehicle information. Users can search for information on cars and dealers in the area, enabling like-for-like comparisons and make use of GPS and maps to find their way to the nearest showroom.

Further, following their success at Cannes Lions earlier this year, SapientNitro and Unilever have taken away a Gold MIXX award for Digital Out-of-Home Advertising for their smile activated vending machine, known as ‘Share Happy’. As one of only two UK agencies to gain recognition from MIXX, the award reflects the successful blend of technological innovation and great storytelling, showcasing advertising campaigns that connect consumers with brands in new and exciting ways.

The smile activated vending machine uses an ‘attractor screen’ to immerse a passerby into a world of augmented reality. Users are prompted for a big smile which is measured by the ‘smile-o-meter’. A photo is then taken and with permission uploaded onto Facebook. The consumer can then pick out his or her free ice cream using the touch-screen interface.

“To see our London office build upon their creative success at Cannes with Gold at IAB MIXX and Best in Show at OMMA is phenomenal – especially in our first year as SapientNitro,” said Malcolm Poynton, chief creative officer, Europe, SapientNitro. “We are particularly excited about the ongoing recognition for our work with Auto Trader. Mobile is an increasingly important focus area for us and the success of this application highlights our market leadership in this area.”

Published on: 5:16PM on 8th October 2010