Performance marketing company, Efficient Frontier [], is a platinum sponsor of JUMP, taking place in London on 13th October 2010 to help make joined up online and offline marketing and PR a reality, and drive better return on marketing investment across the industry.

Jonathan Beeston, European client services director Efficient Frontier, will take part in the Optimise panel debate 2, at 14.15 on 13th October. Fellow panellists are: Barry Louth, Head of Media, British Telecom; Jude Brooks, Head of Digital, Coca-Cola GB & Ireland; and Margaret Robertson, Marketing Director, Canvas Holidays. On the panel, he will be discussing the optimisation of Facebook ad campaigns, and the integration of social and display advertising with search campaigns.

The conference is the first of its kind in the UK, and will play host to experts and practitioners from across different marketing disciplines including advertising, PR, social media and direct mail, to discuss how an integrated approach to marketing can deliver better results for organisations.

JUMP is hosted by Econsultancy, online publisher of advice and insight on digital marketing with 90,000 members. To add further weight to the JUMP agenda, Econsultancy is bringing together the UK’s leading marketing trade associations at the event – including the AOP, DMA, IAA, IPA, IPM, ISBA, PRCA and Marketing Society.

Around 60 speakers and over 1,000 senior marketing professionals attending JUMP will discuss a range of issues, from strategy and implementation to measurement and best practice. The conference will also feature practical examples of the best multi-discipline campaigns and strategies, to provide marketers with a greater inspiration and insight into how joined up marketing can drive better campaign effectiveness.

Ashley Friedlein, CEO of Econsultancy said: “Having Efficient Frontier on board adds further credibility to the JUMP event. The broad support of respected membership associations from across the marketing industry means we will be able to truly debate how joined up marketing can make a difference to the organisations we all provide services to.”

Jonathan Beeston, European client service director for Efficient Frontier, said: “How to join up marketing strategies is one of the most important issues the industry faces. Campaigns across different platforms - online and offline - have to work together to produce the best results.”

The JUMP event takes place on 13th October 2010 at Old Billingsgate, London. The standard registration fee is £895. Over 700 delegates have already registered for the conference to hear from speakers including the FT, Argos, Heineken, O2, first direct and John Lewis.

More information can be found at, by email ( or via the @cometojump Twitter account.

About Efficient Frontier

Efficient Frontier is a leader in online performance marketing managing search marketing, display and social media campaigns for advertisers and agencies around the world. Efficient Frontier currently manages more than $1 billion in annual marketing spend on behalf of their clients globally. Founded in 2002, Efficient Frontier pioneered the application of modern portfolio theory for search engine marketing and today combines its core predictive modeling algorithms and bidding technology with comprehensive strategic and tactical value-added services. The largest and most sophisticated advertisers and agencies partner with Efficient Frontier to achieve and sustain optimal campaign performance and growth in highly complex and competitive marketplaces. The company is headquartered in Sunnyvale, California, with offices in New York, the United Kingdom, France, Germany, and India, and technology licensing partnerships in Japan, Hong Kong and Australia. Efficient Frontier is a privately held company with funding from Redpoint Ventures and Cambrian Ventures.

For more information, please visit and subscribe to the Efficient Frontier blog at

About Econsultancy
Econsultancy is a community where the world's digital marketing and e-commerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online. It was launched in 1999 and since then has grown to a dominant position in the digital marketing industry. Its website and blog attracts over 180,000 unique users per month and its range of courses and conferences are attend by over 3,000 marketers every year.

Econsultancy’s reports, events, online resources and training programmes help over 90,000 members make better decisions, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.

For more information, visit or follow @econsultancy on Twitter

For more information, please contact:
Kate Hartley (@katehartley)
Carrot Communications
0771 406 5233 /

Published on: 8:10PM on 8th October 2010