UK digital marketing agency Lakestar Media has been appointed by online lingerie retail specialist to increase its search engine visibility. – an internet pioneer, founded in 1998 – is the ultimate online destination for lingerie, men’s underwear, loungewear, swimwear and an increasingly diverse product range.
Now accompanied by a newly launched mobile app, the site attracts 1.2 million website visits per month and delivers to over 100 countries.

Lakestar Media has been tasked with ensuring that revenue generated by the pay per click (PPC) channel is maximised by working to a specific return on investment target.
Established in 2007, Lakestar Media is an online marketing agency with offices in Manchester and London. The company was founded by a team of digital professionals with significant experience of working for major UK brands.

Neil McKay, Lakestar Media CEO said “This is an important appointment for the agency and we are already making great headway in helping to achieve its goals. The brand is one of the founding UK internet companies and has become a leading online lingerie brand.

Julien Shirley Head of Digital Marketing said “Lakestar Media has quickly become an integral part of our marketing team, and in a short space of time has been able to reduce our acquisition costs and increase our sales”.

Issued on behalf of Lakestar Media by Citypress.

Press information: Sara Bagley 0161 874 7210 or

Notes to editors: Lakestar Media is a digital marketing agency based in Manchester and London. Established in 2007, Lakestar delivers a mix of search engine optimisation (SEO), pay-per-click (PPC), social media, affiliate marketing, display and news feeds services for its clients.

Further information on Lakestar Media can be found at

Published on: 10:47AM on 13th October 2010