Pure360 is proud to launch the highly anticipated V7.0 of PureResponse email marketing software. Detailed input from clients such as the Financial Times and Seatwave throughout the development process means that V7.0 really delivers to busy marketers exactly what they want from their email marketing software.

V7.0 boasts a whole new interface which makes navigating the system faster and more intuitive, as well as a number of new and improved features.

An improved Message Editor helps users create, customise and test messages faster than ever and Quicklaunch enables marketers to perform popular tasks like creating emails or lists with a single click. The new Excel compatibility makes it easier for marketers to import and export their lists.

An info bar makes sure important information is always at hand, with contextual help and a handy tips tab with relevant best practise advice. A real time activity feed makes it easy to understand and view team workflow within their account, for better visibility, security and control

Users will also benefit from a bigger canvas and more room to work as the interface now re-sizes automatically to make the most of their screen size, and a new dashboard where recent activity and results can be viewed and accessed in seconds.

Adam Bambrough, Pure360 Product and Experience Manager, commented: “The new features we’ve added focus on making the user feel more connected to their account and provide expert feedback and help in achieving the best results from their email marketing campaigns.”

Published on: 11:35AM on 15th October 2010