Following a successful trial period leading property website Zoopla.co.uk has appointed Pure360 to supply it with email marketing tools.

Zoopla.co.uk, the fast-growing and innovative property portal, was recently named as one of the Top 10 tech companies in the UK and ‘Best Property Portal 2009.’ With unique online features such as AskMe!™ and TemptMe!™, which allow users to gain an insight into the market and discover information they won't find anywhere else, Zoopla.co.uk is focused on empowering consumers with the resources they need to make better-informed property decisions.

Zoopla.co.uk can gain unbeatable results from email marketing by making use of Pure360’s email marketing software features. In order to make sure users receive email alerts at a time that suits them, Zoopla.co.uk will be using the PureResponse Intelligent Time Sending feature. This feature records when an individual opens their emails over time and automatically makes sure that all future emails are sent at that time, regardless of when a delivery is set up.

Doug Monro, COO at Zoopla.co.uk said: “Pure360 have an innovative approach and a range of services and tools which will help increase our open rate and allow us to test responses and efficiently communicate with our users.”

Marc Munier, Pure360 Commercial Director, commented: “Pure360 is proud to be working with Zoopla.co.uk as they really perform best practice in many areas of Email Marketing. It was a tough pitch and we’re really glad to have beaten off the competition to win this awesome brand.”

Published on: 11:37AM on 15th October 2010