Apptus Technologies AB, Sweden’s leading provider of intelligent search and behavioural merchandising solutions for e-commerce, today announces the opening of its UK office in London.

Expanding into the vibrant UK e-commerce market builds upon the success achieved with the highly competitive Apptus eSales product line. Now Apptus can cater to UK e-commerce managers seeking leading edge intelligent search and merchandising solutions that are value driven. By opening an office in the UK, Apptus intend to expand their already satisfied customer base that have proven Apptus eSales helps them sell more.

David Murphy, UK Regional Manager believes that investing in the UK office brings Apptus closer to local customers and partners, plus shows a real commitment to establishing and developing the relationships to ensure our customers get the best from implementing next generation intelligent search and recommendation solutions.

Michel Mokhberi, CEO at Apptus says, “It is very important for Apptus to have a presence in the e-commerce arena in UK in order for us to meet the market demands we are facing. There is a strong e-commerce talent pool in the UK and we are hiring local people to staff up the office so that we can serve our clients in the best way possible.”

Apptus eSales is perfectly positioned for the UK market as a solution that can be deployed quickly and give a rapid return on investments. Apptus eSales streamlines and optimizes the online merchandising process, increasing conversion rates and shoppers’ satisfaction. Using past customer behaviour, Apptus eSales is able to personalize search, navigation, recommendations and campaigns for every individual shopper, boosting sales and adding a unique competitive advantage for e-commerce vendors.

For more information please contact:

Tina Jensen
Marketing Communications, Apptus Technologies AB
Mobile: +46 701 66 41 07

David Murphy
Head of UK Sales, Apptus Technologies AB
Mobile: +44 (0) 7795 842830

Apptus brings buyers and sellers closer together by providing instant access to relevant and personalized information. For online merchandisers and catalogue companies, we develop innovative solutions based on our own platform Theca™ that optimizes the synergies between search content and sales. Working with utmost dedication, we manage complex situations and create a competitive advantage that enables leading brands online to perform at their very best. Founded in 2000, Apptus is a privately held company with headquarters in Sweden and sales organizations in Europe and North America. Among our customers are leading companies within e-commerce and local search in 42 countries. Examples of customers are CDON, Eniro, Bokus, Truvo, Nelly, ATEA, LinusLotta, and European Directories. For more information, please visit

Published on: 12:25PM on 15th October 2010