Digital agency Essence ( has succeeded in securing the online creative contract for The Hoseasons Group ( ). The announcement is a further extension of Essence’s work as display media agency for the group, across its key brands cottages4you, Welcome Cottages, English Country Cottages and Hoseasons.

The creative team at Essence will look to add a step-change to performance with imaginative and, increasingly importantly, innovative digital banners to drive bookings from online display campaigns across The Hoseasons Groups offering.

Prior to the initial designs, careful research was conducted to identify the most effective and engaging way to target UK holidaymakers, particularly families and couples. Essence worked alongside search agency Efficient Frontier, which carries out PPC activity for The Hoseasons Group.

Matt Smith, online campaign manager, The Hoseasons Group comments: “Having already worked with Essence across display, it seemed the ideal fit to invite them to work on our creative. We wanted an agency that had the expertise to engage the right audience, through the right platforms and Essence has proven credentials to do so.”

Andy Bonsall, founding partner, Essence adds: “It’s always an honour to be selected to work on a project based on our previous achievements. We’ve developed an excellent relationship with The Hoseasons Group over the past year as its display media agency, and have a good understanding of the brand’s requirements, and those of its customers. To have won its creative account too marks an exciting new chapter where we will be able to showcase our creative capabilities across the entire group alongside our ongoing work on media.”

Dated 19/10/2010


About Essence:

Essence is an award winning digital agency based in London and delivering work for clients across Europe and beyond. With clients such as Google, Expedia and eBay, Essence delivers media, creative and technical solutions to leaders in the digital space. In 2009, the agency was announced as eConsultancy’s Most Innovative Digital Agency and in 2010 it was crowned Media Agency of the Year at the NMA Effectiveness Awards. The agency won the highly coveted Revolution Special Award for Innovation in April 2010 and in May, Essence featured in the top 20 in Europe’s Fastest Growing Larger Digital Media Companies at the Media Momentum Awards 2010.

For further information, please contact:

Matt Isaacs, Founding Partner
Tel: 0207 758 4215

Published on: 5:12PM on 19th October 2010