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Hellomagazine.com has partnered with search engine Ask Jeeves (www.ask.co.uk) to provide celebrity content for its Famous People Smart Search tool. The two well-known brands will work together to provide users with up-to-the-minute hellomagazine.com profiles for celebrities searched for on Ask Jeeves.

Pioneered by Ask Jeeves, the Smart Search offers more effective searches by giving the user direct results in a box out format at the top of the search results page instead of directing them to just '10 blue links', providing a more intuitive search experience.

A user performing a search for a famous UK celebrity such as “Billie Piper”, “Jamie Oliver” or “Shirley Bassey" will receive a picture and lead text directly on the page. Users can the click on the ‘More’ function to read the full profile on hellomagazine.com. There is also a link to the homepage of the hellomagazine.com website within the ‘Go to’ section of the Famous People Search.

The box out result is triggered on a selection of UK and global celebrities and historical figures and is one of the most popular Smart Searches provided by Ask Jeeves.

Tree Elven, Website Editor, said: “We’re very happy to be providing quality profiles from our six sections to users of Ask Jeeves’ Famous People Search. This is our first deal with a major search engine in the UK, and we are really excited about expanding our relationship with them in the future.”

Tony Macklin, Director of Product added: “We aim to provide the most relevant and up to date content for our users and partnering with hellomagazine.com was the logical step when looking for the best celebrity information.”

Currently, the top ten most searched for celebrities on Ask Jeeves are:
Paris Hilton
Britney Spears
David Beckham
William Shakespeare
Harry Potter
Thierry Henry
Jennifer Lopez
Michael Jackson
Robbie Williams


For further information:

Hellomagazine.com: David Witcomb / Tree Elven, tel: 00 34 91 702 1338
email: dwitcomb@hellomagazine.com / tree@hola.com

Ask Jeeves: Lisa Meakin, PR Manager, tel: 020 7421 1651
email: lmeakin@askjeeves.co.uk

Published on: 12:00AM on 17th February 2005