H&H Webranking, the established performance benchmark for European corporate web presences, has teamed with Magus ActiveStandards, the market-leading SaaS platform for enterprise website compliance, to provide expanded coverage of the key standards compliance issues impacting Europe’s top corporate websites.

Today’s websites need to meet an expanding range of online compliance criteria, including usability, accessibility and legal standards. Compliance with best-practice standards in these areas provides a key indicator of how effectively a website is doing its job.

H&H Webranking has measured web standards and accessibility compliance since 2001. This year the Magus ActiveStandards solution has enabled H&H to automate the review of a wide spectrum of core compliance criteria, across over 900 websites, providing quantifiable metrics for how well websites are performing.

"It is very important that our research be underpinned by state-of-the-art methodologies that accurately reflect the true performance of a website. By cooperating with Magus in this area we are able to scan for more criteria and with higher level of accuracy, enhancing the depth and quality of the research", says Staffan Lindgren, Executive partner Hallvarsson & Halvarsson.

"Having visibility on standards compliance enables companies to take control of their websites and achieve maximum return on their investment. We are delighted to be partnering with H&H on the Webranking to provide organisations with the information they need to create and maintain a world-class web presence", says Simon Lande, CEO, Magus.

In many countries today the level of accessibility support and subsequently web standards compliance is also regulated by law but there are still levels of improvement. According to H&H Webranking research 2010, 31 percent (157 of 500)* of the European top 500 companies have acceptable levels in this area.

The 2010 H&H Webranking report is available for purchase at www.webranking.eu.

* H&H Webranking 2010 measures web standards in three aspects; hyperlink usability, the use of WAI standards and the meta data quality. The combined score on all three are used when determine an acceptable level.

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Notes to Editors:

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About Hallvarsson & Halvarsson

Hallvarsson & Halvarsson (H&H) supports companies and organisations in creating value by developing communication services that provide understanding and build confidence.

H&H provides strategic communications advice and production for both print and web – for example annual reports and corporate websites. We have extensive experience in the areas of financial communications, media relations, crisis management, investor relations, web consulting, CSR and public affairs. At H&H we are over 100 employees with different backgrounds and specialties.

We are part of King Worldwide, an integrated global financial communications and stakeholder management company, with offices in New York, Chicago, London, Stockholm, Moscow, Dubai and Hong Kong.

www.halvarsson.com www.king-worldwide.com

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H&H Webranking

H&H Webranking is the established, international yardstick for companies that want to benchmark their online performance in an international comparison. The H&H Webranking report offers practical ideas for improvement which can be implemented quickly and efficiently to make your company the best-in-class in online communication.

In 2010, more than 900 companies were surveyed, highlighting more than 340 best practice examples based on 127 criteria covering the whole corporate online presence, including sections on IR, CSR and press.

www.webranking.eu

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About Magus

Magus is the pioneering UK company behind ActiveStandards™: the market-leading SaaS platform for enterprise website governance and compliance used by Unilever, Shell, Philips, ING and many more.

ActiveStandards is an automated service that monitors websites to help companies optimise website effectiveness and reduce risk through the elimination of errors in brand consistency, usability, accessibility, SEO, site integrity and legal compliance.

Magus’s team of website governance and compliance experts support the ActiveStandards application and provide a range of complementary web policy definition and consultancy services.

Magus is recognised as a thought-leader in the field of enterprise website governance and compliance, regularly contributing on this issue at conferences around the world. They also work to consolidate industry best practice, and act as the lead-consultant to the industry standard framework on enterprise website standards management (BSI British Standards Publicly Available Specification (PAS) 124: “Defining, implementing and managing website standards”).

Headquartered in London, with a newly opened office in the US, Magus has a rapidly growing international client-base, with clients coming from a diversity of industry sectors.

www.magus.co.uk

Published on: 1:23PM on 27th October 2010