Following the success of ‘Planning and creating a digital strategy’, Red Ant’s strategic experts have authored a major new second edition of its digital strategy white paper, now available to download free of charge.

With two entirely new sections plus a comprehensive update of the original content, ‘Planning and managing a digital strategy’ provides businesses with a thorough, practical, 50-page toolkit for digital engagement, encompassing planning, creation, actualisation and evaluation.

It offers an expert perspective on:

• Identifying and finding your audience
• Turning monologues into dialogues via web and social networks
• How to match style of message with style of audience
• Creation, evaluation and implementation of ideas which deliver results
• Measuring value and worth
• How Maslow’s hierarchy of needs translates to digital strategy
• The engagement loop and how to exploit it
• Developing a programme for continuous improvement
• Evaluating KPIs and fiscal achievement
• Proven formulae for the mathematical evaluation of value, worth and performance

Red Ant’s CIO, Richard Conyard, said: ‘Given the fact that the internet economy is now worth around £100 billion in the UK alone*, it’s no longer enough to simply pay lip service to digital engagement, nor is it acceptable for brands to expect their audience to come to them rather than vice versa. I believe that this white paper provides a fundamental resource for meeting the challenges of audience engagement in the digital age – one which will give businesses a robust framework for a digital strategy which delivers measurable results.’


*Source: The Connected Kingdom – Boston Consulting Group/Google Oct 2010



Digital strategy
Richard Conyard, CIO

Steph Yaguer

Notes to editors

Red Ant
Established in 1999 and with an in-house team of full-time digital experts, Red Ant is a digital strategy agency delivering return on investment solutions to meet business objectives and campaign aims. Using a four-stage approach – planning, creating, actualising and evaluating – Red Ant develops digital strategies which enable clients to listen to customers, talk to potential clients, engage with relevant audiences and increase revenue opportunities at every stage.

For more information, visit

Published on: 2:00PM on 28th October 2010