Criteo, the global leader in pay-per-click (PPC) retargeting, today unveiled its Advisory Board of e-commerce and online advertising veterans. Initial members named include Dan Ciporin, former chairman and CEO of Shopping.com Ltd., Greg Coleman, president of the Huffington Post, Ron Grant, former president and COO of AOL, and Jim Warner, former EVP at Razorfish. The Advisory Board will support Criteo’s growth and provide thought leadership to better service dozens of Top 100 global retailer clients and publisher partners.

“Criteo’s Advisory Board consists of major players who have pioneered and helped shape the online advertising space. They will be an integral component in helping shape our market strategy, and will provide valuable insight drawn from their wealth of industry experience,” said JB Rudelle, CEO of Criteo. “We are confident that our advisors’ vision for the future of our industry will help in strengthening our execution and global expansion, as well as foster continual innovation for our solution.”

While leading Shopping.com, Dan Ciporin oversaw the company’s growth from its first sale to more than $100 million in revenues. He served as chairman and CEO until its acquisition by eBay in June 2005, when he stepped down as CEO and remained chairman until the close in August 2005. Prior to Shopping.com, Ciporin served as senior vice president of MasterCard International, and is currently a venture partner with Canaan Partners where he is responsible for e-commerce, advertising technologies and consumer-facing digital media investments.

For decades, Greg Coleman has held executive positions within many of the world’s most influential technology companies. He is currently the president and chief revenue officer at the Huffington Post. As EVP at Yahoo!, Coleman was responsible for leading worldwide sales. He also served as President of Platform-A at AOL from February to April of 2009. Coleman also held an executive role at AOL, and was the CEO of ad retargeting company NetSteer.

Ron Grant is a senior executive in media, Internet, and telecommunications. Most recently, as president and COO of AOL, he developed and launched AOL’s “next generation” publishing model – a low cost, scalable, Web-based publishing platform dedicated to capturing the attention of valuable audience niches. Previously, Grant was SVP of operations at Time Warner and SVP of business affairs and development at AOL Inc. Prior to AOL, he was a partner in the communications and entertainment practice of Mercer Management Consulting.

Jim Warner brings a diverse and deep set of experiences as a leader in the media business to his work advising companies in digital marketing and media. Through his 30-year career, he has led a digital agency, broadcast television network, magazine publisher and TV distribution business. Most recently, Warner built and led Razorfish (formerly Avenue A) in New York from 2000-2008. He also served in a senior role at aQuantive, parent company to Razorfish, from its inception through its sale to Microsoft in 2007. Before Razorfish, Warner held leadership positions at Primedia and CBS.

“Criteo’s technology and business model is the strongest I have seen in a while. Criteo has quickly established itself as a leader in online retargeting by empowering e-commerce companies with an effective, scalable and risk-free display marketing solution – a very rare, but highly valuable asset to the marketplace,” said Coleman. “This is a very exciting time for the online ad space – companies can deliver highly personalised advertisements, which drive tremendous ROI within the retail ecosystem.”

About Criteo
Criteo is the global leader in scalable personalised retargeting. Criteo enables e-commerce companies to re-engage with website visitors who have left their site via retargeted personalised display ads. These ads are dynamically generated on-the-fly with product recommendations based on the visitor’s product-viewing history. Criteo’s turnkey solution is a “one-stop-shop” for ad campaign deployment, including: personalised banner design, media planning, ad serving, campaign optimisation and real-time reporting. Criteo's service is based on a pay-per-click (PPC) model, therefore clients pay only when prospects click-through and return to their website, creating a low-risk, high return value proposition. Criteo displays billions of uniquely personalised retargeted banners each month and works with more than 700 of the top worldwide e-commerce companies.

For more information, please visit http://www.criteo.com.

Published on: 6:01PM on 29th October 2010