The HobbyCraft consumer website has undergone a transformation and received a new look as well as refinements to the overall user experience. The ‘inspiration’ site, originally developed by the digital team at the Walker Agency, was re-imagined early in 2010 and subsequent redevelopment work started in September.

HobbyCraft are Europe’s largest arts and crafts superstore and currently have around 50 locations UK wide. They were recently acquired by private equity firm Bridgepoint in a management buyout for more than £100m

The goal of the redesign was to create a fresh, contemporary experience that reflected the nature of HobbyCraft’s products and their inspirational crafting ideas.

Daryl Irvine, Digital Creative Director of the Walker Agency said, “This redevelopment is the culmination of multiple elements of work throughout 2010 during which we re-evaluated the site against HobbyCraft’s online strategy. We have already rolled out a newsletter creative framework, setup Facebook and Twitter campaigns and are preparing the client’s first interactive online brochure for Christmas. This redesign will tie all these channels together and push the brand further into digital spaces.

Published on: 9:53AM on 4th November 2010