Bordeaux, 2nd November 2010 – AT Internet, a leading International web, mobile and social media analytics company is pleased to announce the release of its latest solution: ChannelOptimizerNX.

ChannelOptimizerNX measures the effectiveness and conversion of internet based traffic to pre-defined goals through multiple marketing channels. AT Internet, a long standing web analytics specialist, has long been able to measure the effectiveness of different marketing channels via its API’s, allowing users to see results in their dashboard. Now however, users of the SaaS based analytics platform are able to define goals and monitor the effectiveness of up to 15 marketing channels, over a period of 120 days. This provides insight to enable marketeers to optimise campaign performance ‘on the fly’ and well as adapting future campaign strategies based on behavioural evidence.

ChannelOptimizerNX allows marketeers to measure the precise contribution each channel is making to its campaign or revenue goals. As well as facilitating campaign optimisation the product will also make for better strategic decision making in terms of which channels an organisation may choose to invest in etc.

Mathieu Llorens, CEO for AT Internet explains that “ChannelOptimizerNX identifies revenue sources which can be used to create adaptable multichannel strategies, thanks to the use of impartial sales attribution models. It [ChannelOptimizerNX] confirms AT Internet’s position as a trusted third party.”

The launch of ChannelOptimizerNX helps to overcome the multi-channel marketing problem of ‘last channel wins’. Where it has previously been difficult to assign the precise contribution a channel may have made to the conversion process, the last channel may have been perceived as the most successful, even if in reality it had limited impact on the consumer.

ChannelOptimizerNX can be used in conjunction with AT Internet’s other modules or as a standalone product. ChannelOptimizerNX is paid for monthly and is based on the clients traffic volumes.

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About AT Internet
AT Internet is a leading independent Web and mobile analytics solution provider, established in 1995 and with offices in 10 countries worldwide. AT Internet prides itself on its customer centric approach and is able to boast 3,500 clients many of whom are widely recognised brands.

Currently measuring 350,000 Web sites, AT Internet has several awards and distinctions to its name including the 2009 Platinum Distinction for European Seal of E-Excellence 2009 awarded at CeBIT in Hannover, these distinctions underpin AT Internets core values of trust and integrity.

AT Internet offers a robust and reliable best of breed SaaS Web and mobile analytics platform and partners with industry leaders to offer a complete solution to enhance your marketing intelligence and business effectiveness.
www.atinternet.com

Published on: 4:45PM on 4th November 2010