Clear Thought, the Bristol-based small business marketing consultancy, has been selected to partner StrategyCom Ltd in delivering a social media marketing programme to promote the Department for Work and Pension’s Health4Work Adviceline.

Sickness and absence has been estimated to cost the UK economy £100bn a year. To combat this amongst the small business community in particular, NHS Plus now makes their occupational health advisers available to business owners and managers via the Health4Work Adviceline – providing free, confidential, advice by telephone.

Clear Thought has been appointed to plan and deliver an integrated social media marketing programme. The objective is to increase awareness of this valuable service amongst the small business community, which is increasingly active in social media.

Having planned the initial set-up and devised a 12-week pilot programme, Clear Thought will now manage ongoing activity ranging from blogging, tweeting, YouTube videos, LinkedIn groups, Facebook pages, live web seminars, and much more.

Jeremy Greaves, MD of StrategyCom Ltd, the lead marketing agency retained by the DWP for this initiative, commented, “The small business community is notoriously difficult to reach. Talking it through with Clear Thought, we’re convinced that we can help even more small businesses make use of this excellent free service by using social media to communicate with them. And, the more small businesses that pick up the phone, the more impact we’re going to have on workplace productivity in the UK.”

Bryony Thomas, Chief Clear Thinker at Clear Thought, commented, “All of our work is about helping small businesses meet ambitious growth plans. We’ve been asked to prove that social media works in reaching the small business sector, and we’re looking forward to demonstrating just how powerful the latest digital communications techniques can be. Being able to put our integrated marketing expertise to use in helping them improve workplace health is really exciting.”

Health4Work can now be found at:

Published on: 4:04PM on 8th November 2010