Web usability agency PRWD have been appointed by Speedo, the World’s leading swimwear brand, to help improve the performance of their UK e-commerce website.

PRWD were engaged by Speedo to provide an expert usability evaluation of their current e-commerce website with the aim of identifying key opportunities to improve the customer experience and subsequently help improve on-site conversion rates.

Following the evaluation PRWD were also asked to provide a series of new page designs based on the recommendations provided, with a particular focus on the checkout process.
Speedo is now in the process of making incremental changes to their website based on PRWD’s recommended customer experience improvements.

The new business for PRWD represents another major brand name who have used their usability services. MD Paul Rouke commented, “We were delighted to be approached by Speedo to help improve their e-commerce conversion rate. We have been able to provide a substantial amount of recommended improvements and we are looking forward to seeing the impact these have on encouraging more visitors to order online from Speedo.”

Paul McDermott, Head of E-Commerce at Speedo International, commented: “We care passionately about trying to give our consumers the best possible online swimwear experience. We realised that it’s too easy to see things only from our own perspective and needed some qualified help to understand what matters most to our consumers.”

“Working with PRWD has been invaluable. Paul is very logical and detailed in his approach and communicated his findings very clearly to help us see things differently. We’re looking forward to seeing the results of his recommendations.”

For more information, or to speak to the team, contact:
Paul Rouke at PRWD Tel: 0161 228 0585 Email: paulrouke@prwd.co.uk

Notes to editors

PRWD was established in 2006 and they specialise in web usability and web development. Clients include Speedo, The Hyde Group, The Scout Association, Isabella Oliver and Speedy Hire.

Website: http://www.prwd.co.uk

Speedo, part of Pentland Brands plc, was founded in 1928 and is the world's leading swimwear brand.

Speedo has over 80 years of heritage and expertise in swimwear and swim equipment, and its products are distributed in over 170 countries around the world.

Website: http://store.speedo.co.uk

Published on: 1:25PM on 9th November 2010