The Walker Agency have received an Interactive Media Award for Outstanding Achievement for their creative work on Regal insurance earlier this year.

The site redesign was undertaken to bolster the brand’s online presence as well as re-architect the site structure to make Regal’s insurance products easier to research, share and buy.

Daryl Irvine, Digital Creative Director at the Walker Agency said “We saw the redesign as an opportunity to take the brand forward and really push their unique offering of insurance for people with more to protect. We reduced the number of pages and created a site that is very simple to navigate – as well as looking great!”

The site received consistent high marks during the IMA’s judging including a 96 out of 100 for design and 98 for usability.

Andrew Bray, Marketing Manager of Regal Insurance said “We are very pleased with the award, as we were with the overwhelmingly positive statistics when the site went live. Walker Agency have produced a strong website for us and extended the campaign by producing highly successful PPC creative that really does push our brand forward. They absolutely met our brief”

Earlier this year Walker Agency received another Interactive Media Award for Achica Luxury Living. The Outstanding Achievement in E-commerce award highlights the strength of their current digital offering.

http://www.regalinsurance.co.uk/

http://www.achica.com/

www.walkeragency.co.uk

www.twitter.com/walkeragencyuk

Published on: 11:51AM on 9th November 2010