London, 15 November, 2010: Steak picked up the “Best Digital Media Strategy” Award for swiftcover.com and a Commendation for Virgin Holidays under “Best Use of Organic Search (SEO)” at DADI 2010. The DADI Awards, in association with Leeds Live it Love it, took place on Friday 12 November in Saviles in Leeds, and celebrates and rewards digital excellence. www.dadiawards.com

The campaign for swiftcover.com, the pioneer in online insurance, offered music lovers the chance to create this “Summer’s Hottest Playlist” in collaboration with Absolute Radio and Spotify. Building on their ‘Get a Life’ campaign, swiftcover.com extended the campaign theme to encourage users to ‘get a life’ this summer by voting for the summer’s hottest tracks. The campaign devised by Steak, used Facebook as the main hub, hosting an easy-to-use voting application.

Kate Hussey, Head of Display at Steak, comments on the award win: “We continually strive to push boundaries through digital for our clients and are excited to be awarded for our efforts. Through key partnerships, good ideas and a solid social platform, we were able to develop a connection - a focused content strategy around passion points - with the swiftcover.com target audience outside of selling car insurance. All of the ideas and campaigns however would not have been possible if it were not for great clients such as swiftcover.com who see the value in digital and thrive to be leaders beyond their market sector”.
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For further information, please contact:
Lorette Nettar, PR, Steak: contact.pr@steakdigital.co.uk – 07968 521 684

About Steak Ltd:
Steak’s purpose is to drive digital response. We use a full range of digital strategies and tactics, including search marketing, online advertising, and creative design to get results for our clients. Our search-inspired approach means we bring the intelligence of search marketing to all communications, both online and offline. Steak’s clients include Virgin Holidays, Debenhams, Swiftcover and DSGi the specialist retailing group for UK brands Currys, Dixons.co.uk and PC World. Steak is a previous winner of the coveted Media Agency of the Year Award at the Interactive Marketing and Advertising Awards and has offices in London, New York and Melbourne. www.steakdigital.co.uk

Published on: 9:11PM on 15th November 2010