SearchIgnite Enhances Its Industry-Leading Performance Marketing Platform with New Display Capabilities

First technology to go beyond typical DSP capabilities, giving marketers the opportunity to manage, optimise and attribute more digital media than ever before from a single platform

London & Atlanta– November 16, 2010 – SearchIgnite, a leading provider of performance marketing solutions, today announced the launch of a new and transformative display solution that builds on the company’s search optimisation and media attribution platform. SearchIgnite’s expanded platform will allow marketers for the first time to go beyond standard DSP integration to track and optimise all display buys, including inventory on exchanges, ad networks and direct sites. Display performance can now be tracked alongside paid search, SEO and social media metrics for complete digital media attribution.

Currently, most marketers are managing search, display and other digital media in silos, without a centralised technology that appropriately attributes the impact each channel has on performance and conversions. As a result, most marketers are still attributing their performance to the last click, thereby over-allocating budgets to undeserving media and even overpaying for conversions. What’s more, current technologies like DSPs typically lack complete digital media measurement because they only attribute 20-30% of display inventory (i.e. display bought on ad exchanges using real-time bidding). This approach falls short in managing the bulk of marketers’ display advertising.

SearchIgnite’s new platform is the only technology available in the market that allows advertisers to manage and properly attribute performance across all of their online media – including all display, paid search, SEO, social media, email and affiliate marketing – giving them a complete and accurate picture of their digital media performance. These capabilities fundamentally change the way brands measure and budget online advertising.

“SearchIgnite has already proved itself to be one of the market leaders in search management and cross channel attribution “ says Mark Fagan, Head of Digital at Golley Slater and Chairman of the IPA Search Council “It’s outstanding technology has allowed marketers to attribute, allocate, and spend budgets across search and display in the most efficient manner possible - our clients are benefiting hugely from this. The ability to optimise and manage all performance media, through one platform, is an exciting and innovative development for one of our most trusted partners."

SearchIgnite’s industry-leading performance marketing platform is centered around its predictive forecasting and advanced cross channel attribution technology.

Key benefits include:

• Media buying optimization with predictive modeling: SearchIgnite automates the process of optimizing search and display with complete transparency, and lets marketers accurately forecast campaign performance based on budget.

• Full campaign management and media trafficking: Transparency across search and display media enables marketers to see what’s driving the best results in an easy, user-friendly interface.
• Cross-channel attribution and analysis: Enables marketers to quantify search and display performance including views, clicks and conversions in order to link advertising exposure to purchase. Social media, SEO, email and affiliate channels can also be attributed using SearchIgnite.

• User scoring for audience targeting and search optimization: Factors in past media performance, as well as audience intent data, to achieve better campaign results and return on ad spend.

“Media planners working with display today want to take advantage of the optimization efficiencies gained from innovations first pioneered by search marketers” said Roger Barnette, CEO of SearchIgnite. “Advances in display such as real-time bidding and attribution allow advertisers to stay competitive and achieve maximum ROI. Our expanded platform harnesses these advancements to deliver better return and a more holistic view of media performance so marketers can easily see how and where to allocate their media spend.”

About SearchIgnite
SearchIgnite is the industry’s leading provider of performance marketing technology and services, managing more than $1 billion in media annually for some of the world’s largest advertisers and agencies, including Golley Slater and Center Parcs, LBi, I Spy Marketing, E*TRADE and more. SearchIgnite’s performance marketing platform offers tools to manage, optimise, report and attribute on paid search and display campaigns in one central dashboard, as well as gather insights into the relationship between media channels, including SEO, email, affiliate and social media. The company’s Advisor services are designed specifically for enterprise marketers to help them spend smarter, work easier and optimise most efficiently across digital media.

For more information, please visit

or follow the company on Twitter @searchignite


Andy Betts

Amanda Bird (US)

Published on: 9:00AM on 16th November 2010