Econsultancy has this week published its 2010 Paid Search Agencies Buyer’s Guide, which contains an analysis of market trends and profiles of 35 leading specialist agencies.

According to the report, the paid search advertising marketplace was worth £2.7bn in 2009 and will have grown by an estimated 18% by the end of 2010 to a value of £3.2bn.

The valuation reflects the total amount of money spent on paid search marketing in the UK, including media spend and money spent on agency management services, technology and consultancy.

The report is aimed at marketers looking to outsource the management of pay-per-click (PPC) campaigns, or to review their existing agency relationships.

The document is also relevant for those seeking to understand the current state of the UK paid search landscape. The report is focused on the UK market, but much of the content is relevant for those operating in other international markets.

Jake Hird, Senior Research Analyst at Econsultancy, said: “Overall, the paid search market continues to be a key driver of online advertising spending, as it is a proven and highly measurable method of delivering return on investment by successfully driving traffic and increasing sales.”

He added: “Marketers continue to invest in this channel because they can implement campaigns quickly and measure them accurately and in real time.”

The trend towards increased paid search budgets is supported by Econsultancy’s UK Search Engine Marketing Benchmark Report 2010, sponsored by Guava and published earlier this year.

The survey for that report found that the majority (52%) of responding companies were planning to increase paid search budgets in 2010.

Key market trends in 2010

-) Microsoft and Yahoo! attempt to dent Google’s market share
-) Google continues to evolve its paid search services
-) Changes by Google create instability and uncertainty
-) Regulators turn attention to paid search
-) Marketers look for new ways to maximise campaign efficiency
-) Reliance on technology increases
-) Social media offer further paid search opportunities
-) It may well be the year of mobile... search

About the Paid Search Agencies Buyer’s Guide

The guide is aimed at companies who are investigating the market for paid search service providers, with profiles of 35 leading agencies. The report also provides details on the various issues and trends affecting this sector, as well as advice about how to select the right agency.

Which agencies are featured in the buyer’s guide?

20:20 Media & Analytics, Ambergreen, Barracuda Digital, bigmouthmedia, Browser Media, ClickThrough Marketing, Coast Digital, DBD Media, Efficient Frontier, Epiphany Solutions, Equi=Media, Greenlight, Guava, Harvest Digital, I Spy Search, iCrossing, Impact Media, Jellyfish, Latitude, LBI, Make it Rain, MindShare, Net Media Planet, OMD Group, Optimize, Propellernet, Receptional, Reprise Media (Universal McCann), Search Laboratory, SiteVisibility, Steak, Stickyeyes, Summit Media, VCCP Search, Vertical Leap.

Report URL:

Media contacts:
Jake Hird, Senior Research Analyst,
(e: jake.hird AT T: +44 (0)207 269 1467)

Linus Gregoriadis, Director of Research, Econsultancy
(e: linus.gregoriadis AT T: +44 (0)207 269 1465)

About Econsultancy

Econsultancy is a digital publishing and training group used by more than 200,000 internet professionals every month.

The company publishes practical and time-saving research to help marketers make better decisions about the digital environment, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.

Econsultancy has offices in London and New York, and hosts more than 100 events every year in the UK and US. Many of the world's most famous brands use Econsultancy to educate and train their staff.

Some of Econsultancy’s members are: Google, Yahoo!, Dell, BBC, BT, Shell, Vodafone, Virgin Atlantic, Barclays, Deloitte, T-Mobile and Estée Lauder.

Join Econsultancy today to learn what’s happening in digital marketing – and what works.

Call us to find out more on +44 (0)20 7269 1450 (London) or +1 212 699 3626 (New York). You can also contact us online.

Published on: 2:53PM on 25th November 2010