Arriva Bus has released its new online prize draw festive campaign Double Decorations which has been created by Freestyle Interactive.

The campaign has a prize draw mechanic and a theme based around a virtual Christmas tree and the sharing of festive messages of goodwill in the Christmas countdown. Participants stand the chance of winning eight regional prizes of £250 Tesco vouchers as well as being able to nominate a charity of their choice to receive a £250 cheque from Arriva. And the top prize winner will receive Love2Shop shopping vouchers to the tune of £1000.

Arriva’s marketing manager David Shadbolt says that this latest Arriva online campaign is indicative of the bus firm’s move to shape more of its customer marketing communications activity around online campaigns.

“We have seen a 42 per cent year-on-year increase in web traffic to our site. Online marketing is now very much at the core to our marketing communications strategy and activity. Freestyle has worked closely with Arriva’s in-house teams including our PR agency Haslimann Taylor, advertising agency Cogent and media agency PHD who handled all the outdoor. We are delighted with the collective creative output,” he explained.

Freestyle has worked for Arriva for four years. The brief called for a campaign to generate brand engagement and data acquisition as well as a desire to do something warm, caring and fun for Arriva’s thousands of customers to get on board with during the run up to the festive season.
Editor’s notes

More about Freestyle Interactive - 14 years old, Freestyle Interactive is ranked in the NMA Top 100 digital agencies and is one of the largest independently-owned digital agencies and the biggest in the Midlands. Employing 50 Freestyle is a full service interactive agency that provides digital communications consultancy and delivery across all digital channels. Volvo, Lloyds TSB, Thales, Alstom, Amtico, Indesit and Arriva Buses are some of Freestyle’s clients.

Published on: 2:07PM on 30th November 2010