Digital agency Essence ( launches eBay’s 2010 Christmas campaign across Germany and the UK ( to promote the shopping destination as a top source for deals on gifts this Yuletide.

Primarily aimed at shopping enthusiasts and adults in both nations, the campaign has been designed to drive people to the deals page, which provides daily and weekly offers on a range of gift items.

The agency is responsible for the activity across portals, broadcast sites and Facebook. By combining with the existing partnerships eBay holds with major UK and German portals, Essence will ensure a significant reach amongst both countries’ online populations.

The dynamic creative incorporates great value offers on popular products from the weekly deals feeds and highlights not only pricing but the volume of sales so far. This is supported by group creatives promoting the eight major gift categories which include toys and cameras.

Dated 03/12/2010


Essence is an award winning digital agency based in London and delivering work for clients across Europe and beyond. With clients such as Google, Expedia and eBay, Essence delivers media, creative and technical solutions to leaders in the digital space. In 2009, the agency was announced as eConsultancy’s Most Innovative Digital Agency ( and in 2010 it was crowned Media Agency of the Year at the NMA Effectiveness Awards ( The agency won the highly coveted Revolution Special Award for Innovation in April 2010 and in May, Essence featured in the top 20 in Europe’s Fastest Growing Larger Digital Media Companies at the Media Momentum Awards 2010. Most recently, the digital agency reached position 63 in The Sunday Times Tech Track 100 (

For further information, please contact:

Matt Isaacs, Founding Partner
Tel: 0207 758 4215

Published on: 6:55PM on 3rd December 2010