London, UK – 9th December 2010 – ForeSee Results, market leaders of customer satisfaction analytics, have today announced the opening of a new London office and the appointment of Mansoor Malik as Managing Director for the UK. The company also added additional staff to the London office, including additional sales, customer service and analysis personnel.

“We’ve been present in the UK for three years now and have experienced tremendous success helping both native and global companies to improve their customer experience,” said Don Morrison, vice president at ForeSee Results. “We’re thrilled that the demand for our services and expertise has reached a point where expansion is necessary.”

“UK companies are quite savvy and understand the value that a satisfied customer can bring,” said Mansoor Malik. “Extensive research shows that a satisfied customer is more likely to buy, recommend, return, and be loyal to the brand, and those are behaviours that lead to financial success. You cannot manage what you do not measure and utilising the proven technology of ForeSee Results allows companies to measure customer satisfaction with great precision. I’m proud to be joining a team that can translate that research into helping companies gain tangible return on investment.”

ForeSee Results already works with many blue chip companies to measure and manage cross-channel customer satisfaction, including British Airways, Debenhams, Virgin Media, Kelloggs, Ticketmaster, and Aurora Fashions, among others. The company plans to recruit more local customer support and delivery personnel in the next six months as it continues to invest in and grow the business.

“Over the past year, ForeSee Results has been able to quantify how customer experience can impact loyalty, word of mouth, and future purchases, which has been invaluable information for us,” said Tom Williams, Group Head of E-Commerce at Aurora Fashions. “We’re thrilled to hear they’ll be expanding their operations in London so that even more UK companies can take advantage of their world-class methodology.”

Prior to joining ForeSee Results, Malik held several senior sales and marketing management positions including Head of Software Sales and Alliances at LBi, Head of Strategic Development EMEA at Endeca Technologies, and Business Development Manager at

He holds a BSc in Business Administration and a BA in Economics from Boston University and an MBA from INSEAD, France.


About ForeSee Results

As the leader in customer satisfaction measurement, ForeSee Results captures and analyses voice of customer data to help organisations increase loyalty, recommendations and marketing value. Using a patented, scientific methodology developed at the University of Michigan, ForeSee Results identifies improvements across all channels and touch points that drive customer satisfaction. With over 55 million survey responses collected to date and benchmarks across dozens of industries, ForeSee Results offers unparalleled expertise in customer satisfaction measurement and management around the globe. ForeSee Results can be found online at

Published on: 12:37PM on 9th December 2010