London, 21 February 2005 – Nedstat, European leader in website analytics, today announces its Founding Corporate Member status in the newly formed Web Analytics Association (WAA). Nedstat has helped the WAA through its formation and will continue to support its initiatives, making it easier for organizations to make informed decisions about their online activities.

The WAA is a not-for-profit organization with the mission to unite and foster the interests of professionals involved in measuring the success of their online business initiatives. Members have the opportunity to participate in many key initiatives through committees, such as Advocacy, Education, International, Research, Standards and Technology, in order to help develop and shape industry standards and best practices.

Nedstat is looking forward to its participation in the first web analytics industry association. The Founding Corporate Membership is the highest level of membership for the WAA. Nedstat will get involved in some of the organization’s key initiatives such as Education, International and Standards.

"Nedstat is a welcome addition to the Web Analytics Association," said Jim Sterne, president of the WAA and president of Target Marketing. "Nedstat's contributions were important to help launch the association and we look forward to working with them in the future."

Michael Kinsbergen, Nedstat’s CEO, comments: “The launch of the WAA has come at a time when the web analytics market is growing and becoming more advanced. With organizations investing more resources in their online operations measurement is becoming increasingly important. The development of standards and best practices in web analytics will play an important role in driving this growth and helping users make sense of all the information available to them."

About Nedstat

Nedstat is the European leader in website analytics.

The Nedstat products and services enable users to improve the effectiveness and profitability of their online communication and business. Nedstat aims to make website analytics straightforward and accessible. Therefore, products are easy to use, reports are clear and fast to access and support is personal and high quality.

Nedstat employs 105 people in the United Kingdom, the Netherlands, Belgium, France and Germany.

Numerous organizations have benefited from Nedstat's expertise in delivering reports on users’ behavior online, including Haymarket Publishing, Legal & General and Marks & Spencer in the United Kingdom. International customers include Danone, Ernst & Young and Thomas Cook.

About The Web Analytics Association

The Web Analytics Association is a not-for-profit professional organization dedicated to promoting the understanding of web analytics through education, advocacy, standards, research and technology. Founded by web analytics industry leaders, the mission of the association is to unite and foster the interests of practitioners, vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of web analytics. For more information, or to become a member, please visit

To find out more about membership, volunteer, or sponsorship opportunities for the Web Analytics Association, contact Bryan Eisenberg, Chairman,

Press and Analysts:
Nedstat, Linda McDougall,, 0044 207 841 1535
Anne Lindberg,, 800-349-1070, ext. 86

Published on: 12:00AM on 21st February 2005