Multilingual Internet search engine specialist, Search Laboratory, has announced a major expansion and job-creation programme as part of a planned strategy to accelerate its growth.

A doubling of turnover in its core businesses of pay-per-click and search engine optimisation – which helps get companies’ websites to the top of Google searches – has been supplemented by demand for search-focused website design and multilingual campaigns.

To support its growth, which has included campaigns for major clients, five new staff have been employed and the company is recruiting a further six for its Leeds HQ. Four of these will be in digital marketing and a further two in marketing and administration. A London office has also been opened to service the company’s southern-based clients.

New Business Director, John Readman, who joined Search Laboratory in summer 2010, says that the company’s growth has outperformed even the most positive market trends. “Month-on-month sales have doubled on last year,” he says. “Our proven ability to propel businesses to the top of the search engine rankings, coupled with great customer care, have enabled us to win – and keep – new business.”

Search Laboratory has removed the ‘smoke and mirrors’ from online search marketing by developing a scientific approach called Statistical Keyword Bidding. This involves daily bidding for keywords, based on continual analysis and fine tuning of PPC (pay-per-click) results, enabling it to maximise the keywords with the highest probabilities of conversion from click to enquiry. This enables Search Laboratory to consistently outperform a manual, intuitive approach to online search management.

Search Laboratory CEO and Founder, Ian Harris, is increasingly in demand as an Internet search expert as the industry matures and search becomes a highly sophisticated discipline. His recent webinar on the relative online search habits of B2B and B2C customers attracted a high attendance and he is also an expert on the different approaches to search in a multilingual and multicultural context. This expertise is vitally important for businesses using the web as a global sales mechanism.

Search Laboratory - Global Search Marketing Experts
London - +442076814073
Leeds - +441132121211

Published on: 6:29AM on 13th December 2010