Adobe Scene7 has launched its latest annual rich media survey to ask ‘What’s driving your customer experience?’

The results will reveal which methods retailers are using to convert customers and what will be driving online commerce and marketing over the coming year.

Aimed at retailers, agencies, brands, manufacturers and high-tech companies, we had 550 people take part last year and are hoping to increase that number again.

Last year’s survey uncovered some interesting findings:

• 75% of respondents said they were planning customer experience projects in 2010

• More than one-third of respondents cited multi-media viewing (combinations of videos, zoom imagery, or animations) as the most effective tactic across all features

• Mobile and personalisation features were the least deployed but had the highest planned growth rates

2011’s survey is now live: https://www.keysurvey.com/survey/340268/269b/?LQID=1&

Everyone who enters can opt to take part in the prize draw to win an Adobe CS5 worth £2,700 - Creative Suite 5 is the complete suite of Adobe's graphic, video, and web development applications including Photoshop, Illustrator, Flash, Dreamweaver and Fireworks.

The closing date is 21 January 2011.

About Adobe Scene7
The Adobe Scene7 hosted media platform is an easy-to-use streamlined publishing system for cross-media workflows. It is an industry-leading solution for e-commerce and multi-channel marketing companies worldwide who need to publish rich content to engage their audience and drive online business. Leading companies using Adobe Scene7 solutions include QVC, Harrods, Macy’s, Amazon, Office Depot, Polo Ralph Lauren, La-Z-Boy, Lands’ End, Blockbuster, Williams-Sonoma, and Levi Strauss & Co. www.scene7.com

For further information please contact:
Claire Armitt
flannel
claire.armitt@no-flannel.com
01273 779449 / 07985 297842

Published on: 3:27PM on 16th December 2010